Summary
Samenvatting Volledig Exportmarketingplan van Dopper!
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het volledige exportmarketingplan van Dopper. afgerond met een 7.7!
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2 reviews
By: lottevantveer • 2 year ago
Nice report, but a little outdated
By: jennifergogar • 2 year ago
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EMC T4.1.0Marktonderzoek
0
Deen Tempelman
,Inhoudsopgave
Voorwoord.............................................................................................................................................. 3
Geschiedenis van Dopper................................................................................................................... 3
Doelstelling......................................................................................................................................... 3
Interne analyse....................................................................................................................................... 5
Bedrijfsgegevens................................................................................................................................ 5
Samenwerkingsverbanden................................................................................................................. 5
Innovatie............................................................................................................................................. 5
Exportmarkt........................................................................................................................................ 6
Huidige marketingbeleid..................................................................................................................... 6
Product/ Marktcombinatie:.............................................................................................................. 6
Positionering................................................................................................................................... 6
Segmentatie.................................................................................................................................... 7
Unique Selling Points...................................................................................................................... 7
Afzetkanalen....................................................................................................................................... 7
Concurrenten...................................................................................................................................... 7
Export................................................................................................................................................. 8
Beschrijving van het exportassortiment.................................................................................................. 8
Beschrijving product........................................................................................................................... 8
Sterkte en zwakke punten................................................................................................................... 8
Unieke eigenschappen:...................................................................................................................... 9
Trend rond het product:...................................................................................................................... 9
Beoordeling in het buitenland:............................................................................................................ 9
Externe analyse: Grove selectie van het doelland................................................................................10
Externe analyse: Fijne selectie van het doelland..................................................................................11
Demografische factoren van Turkije................................................................................................. 11
Economische factoren van Turkije.................................................................................................... 12
Exportdoelstellingen............................................................................................................................. 15
Doelstelling....................................................................................................................................... 15
Nieuwe doelstelling....................................................................................................................... 15
Marketingstrategie............................................................................................................................ 15
Doelgroep..................................................................................................................................... 15
Marktsegment............................................................................................................................... 15
USP en Positionering.................................................................................................................... 15
Preference map............................................................................................................................ 16
Marktentreestrategie............................................................................................................................. 16
Marketing.......................................................................................................................................... 16
Servicegraad..................................................................................................................................... 16
Voorraad........................................................................................................................................... 17
1
, Wettelijke eisen................................................................................................................................. 17
Strategie........................................................................................................................................... 17
Exportmarketingmix.............................................................................................................................. 17
Internationale productbeleid.............................................................................................................. 17
Gebruiksaanwijzing....................................................................................................................... 17
Verpakking.................................................................................................................................... 18
Service/ Garantie.......................................................................................................................... 18
Internationale plaatsbeleid................................................................................................................ 18
Distributievorm.............................................................................................................................. 18
IncoTerms..................................................................................................................................... 18
Internationale promotie/communicatiebeleid.....................................................................................19
Boodschap.................................................................................................................................... 19
Communicatiemedium.................................................................................................................. 19
Internationale prijsbeleid................................................................................................................... 19
Prijscalculatie per Dopper............................................................................................................. 19
Internationale personeelsbeleid........................................................................................................ 20
Financiële haalbaarheid en exploitatiebegroting...............................................................................20
Break-even-point.......................................................................................................................... 21
Conclusies van exploitatiebegroting................................................................................................. 21
Conclusies........................................................................................................................................ 22
Stappenplan...................................................................................................................................... 23
Bronvermelding..................................................................................................................................... 24
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