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Creative BusinessINSPIRATIONVERSLAG
Naam: …
Studentnummer: …
Klas: …
Module: Onderzoek Inspiration
Docent: …
Datum: [02,11,2020]
, Inspirationverslag – ..
VOORWOORD
Dit verslag maak ik, … in opdracht van het Wereld Natuur Fonds (WWF) en de Hogeschool van
Amsterdam. Wij, als eerstejaars Creative Business studenten, hebben de opdracht gekregen om een
Inspiration verslag te maken om daarbij inzicht te krijgen in de doelgroep van 10 t/m 12 jaar.
Daarnaast ook om inspiratie op te doen voor het maken van een YouTube video. In dit verslag heb ik
mijn creatieve proces gedeeld en laat ik zien hoe ik de inspiratie die ik heb opgedaan kan vertalen
naar de YouTube-video van het WWF.
Ik wil graag … en mijn docent … bedanken voor de duidelijke online kennisclips, voor de leerzame
online-lessen en voor de goede begeleiding en tips. Dit heeft mij heel erg goed geholpen met het
maken van dit onderzoeksverslag. Tevens wil ik … en … bedanken voor het afnemen van de
interviews.
…
Student Creative Business
2
, Inspirationverslag – ..
INHOUD
Voorwoord............................................................................................................................ 2
INHOUD................................................................................................................................. 3
Management summary........................................................................................................5
1 Voorbereiding..................................................................................................................... 6
1.1 Opdracht........................................................................................................................................... 6
1.2 Aanleiding......................................................................................................................................... 6
1.3 Doel.................................................................................................................................................. 6
1.4 Ontwerpvraag + deelvragen............................................................................................................. 6
1.5 Opzet inspiratiefase.......................................................................................................................... 6
2 Inspiratie BIEB.................................................................................................................... 7
2.1 Opzet en aanpak.............................................................................................................................. 7
2.2 Resultaten........................................................................................................................................ 7
2.2.1 Opdracht & opdrachtgever..................................................................................................... 7
2.2.2 Doelgroep.............................................................................................................................. 7
2.2.3 Vakkennis.............................................................................................................................. 8
2.2.4 Best practices........................................................................................................................ 8
2.3 Ontwerpcriteria BIEB...................................................................................................................... 10
2.3.1 Inhoud.................................................................................................................................. 10
2.3.2 Vorm.................................................................................................................................... 10
2.3.3 Techniek.............................................................................................................................. 10
3 Inspiratie VELD................................................................................................................. 11
3.1 Opzet en aanpak............................................................................................................................ 11
3.2 Resultaten interviews...................................................................................................................... 11
3.2.1 Inhoud.................................................................................................................................. 11
3.2.2 Vorm.................................................................................................................................... 11
3.2.3 Techniek.............................................................................................................................. 11
3.3 Ontwerpcriteria BIEB + VELD......................................................................................................... 13
3.3.1 Inhoud.................................................................................................................................. 13
3.3.2 Vorm ................................................................................................................................... 13
3.3.3 Techniek ............................................................................................................................. 13
4 Creatieve concepten........................................................................................................ 14
4.1 Creatief concept 1........................................................................................................................... 14
4.2 Creatief concept 2........................................................................................................................... 14
Reflectie............................................................................................................................... 16
Bronnenlijst......................................................................................................................... 17
Bijlagen:............................................................................................................................... 18
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