Exam (elaborations)
OE31 Beroepsproduct exportbeleidsplan, cijfer 7,6!
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Compleet exportbeleidsplan. Managementsamenvatting in het Engels. Inclusief uitgewerkte interviews en financieel plan.
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ExportbeleidsplanDoor:
Femke Draaisma - 655237
Edmond Jusufi - 649310
Casper van den Bos - 641852
Voor: Joris Groen - 656160
Bianca van der Maat (docent)
Tuning BV Business Studies
Klas 2E
OE31
10 januari 2021
, Exportplan Tuning BV
The ways how Tuning can penetrate the German
flower market
Door:
Femke Draaisma - 655237
Edmond Jusufi - 649310
Casper van den Bos - 641852
Joris Groen - 656160
Business Studies
Klas 2E
Voor: OE31
Bianca van der Maat (docent)
Tuning BV 10 januari 2021
1
, Voorwoord
Beste lezer,
Wij zijn Edmond, Casper, Joris en Femke en zijn tweedejaars
studenten Business Studies aan de Hogeschool Inholland in Alkmaar. Voor
het vak OE31 Beroepsproduct exportbeleidsplan is een plan
voor bloemenbedrijf Tuning geschreven.
Sinds september zijn wij bezig met het schrijven van dit exportplan en zijn
dan ook trots op het eindresultaat.
Graag willen wij ons begeleidend docent Bianca van der Maat bedanken voor
de leerzame online lessen en de lessen op locatie. Tijdens deze lessen konden
wij altijd onze vragen stellen en feedback ontvangen. Dit heeft ons zeer
geholpen bij het schrijven van dit exportbeleidsplan. Tevens willen wij de
geïnterviewde personen bedanken voor hun tijd en moeite. Verder willen wij
in het speciaal Annelies Yurdakan bedanken. Zij is werkzaam bij Tuning als
HR-medewerkster en hebben haar meerdere malen mogen benaderen met
vraagstukken over dit project.
Wij wensen u veel leesplezier toe.
Edmond Jusufi, Casper van den Bos, Joris Groen en Femke Draaisma
Alkmaar, 10 januari 2021
2
, Executive summary
Situation
This is a rapport written by Femke Draaisma, Edmond Jusufi, Casper van
den Bos and Joris Groen for Tuning BV. Tuning wants to become a
worldwide flower supplier and created an assignment for us. The assignment
in this rapport includes the ways in how to enter a new market by researching
the possibilities and creating a strategy which suits Tuning’s standards.
The chosen export country and entry
After taking several countries in consideration, we concluded that the
German market is the most promising country to invest in. Hereby is using a
domestic sales representative the most effective way to penetrate the market
and still be able to maintain control while having low costs.
Target audience & Positioning
950 flower retailers and 12 wholesalers located in Nordrhein-Westfalen.
We recommend differentiation by adding value in quality and delivery time.
Marketing strategy
Product Standardization package and text in German.
Price Standardization depending on flowers and set on an average of €6
Place Adaption using Buncher Transport as forwarder.
Promotion Adaption SEA and SEO in German, making use of German
flower retail communities.
Finance
EUR Invest Total income Cash value 10% out Cash value 10% in Net value
T0 5200 -5200
T1 728.450 1.050.000 662.227 954.545 292.318
T2 1.043.450 1.650.000 862.355 1.239.669 441.848
T3 1.305.950 2.150.000 981.180 1.615.327 634.147
Conclusion
Based on the conclusions above and in the rapport itself, we can state that
investing in Germany is beneficial. Tuning will make profit because they
surpass their break even. On terms of net value, the investment is worth it.
3
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