Onderdeel A: Schrijven van het Ondernemingsplan
Onderdeel B: Presentatie van het
Ondernemingsplan
Onderdeel C: Mini Onderneming
Naam:
Studentennummer:
Uitstroom : Horeca Ondernemer Manager
Niveau :4
Crebo nummer : 25184
Kerntaak : B1-K1
Cohort :
1
07-04-2020 Ondernemersplan
,Inhoudsopgave
Inleiding................................................................................................................................... 3
1.3 Persoonlijke kwaliteiten..................................................................................................4
De markt verkennen................................................................................................................ 6
2. Het Plan.............................................................................................................................. 7
2.1 De onderneming............................................................................................................ 7
Rechtsvorm...................................................................................................................... 7
Leveringsvoorwaarden:....................................................................................................7
Vergunningen (prijzen).....................................................................................................8
Subsidies.......................................................................................................................... 9
Verzekeringen (prijzen)....................................................................................................9
2.2 Het Idee....................................................................................................................... 10
2.3 De Markt...................................................................................................................... 12
2.3.1 De markt in beeld......................................................................................................12
2.3.2 Doelgroepen..........................................................................................................15
2.3.3. Concurrenten........................................................................................................15
2.4 Bedrijf en product in de markt (SWOT-analyse)...........................................................16
2.5 De marketing mix......................................................................................................... 16
2.5.1 Product.................................................................................................................. 16
2.5.2. Prijs...................................................................................................................... 19
2.5.3. Plaats................................................................................................................... 19
2.5.4 Promotie................................................................................................................ 20
2.5.5. Presentatie........................................................................................................... 22
2.5.6. Personeel.............................................................................................................22
3. Het Financieel plan............................................................................................................25
3.1.1. De Investeringsbegroting.........................................................................................25
3.1.2. De financieringsbegroting.......................................................................................27
3.1.3. Openingsbalans en liquiditeitsbalans......................................................................27
3.2 . Exploitatiebegroting...................................................................................................28
3.3 . Liquiditeitsbegroting.......................................................................................................36
3.4 . De Break-Even-Analyse.............................................................................................39
4. De conclusie...................................................................................................................... 41
5. Reflectie............................................................................................................................ 41
Bronnen................................................................................................................................. 42
2
07-04-2020 Ondernemersplan
,Inleiding
Voor u ligt een ondernemingsplan van een vegetarisch restaurant, wat zich wil gaan
vestigen aan het Belfortplein in Almere Stad. Restaurant Isa-Be-Vegan is niet alleen
voor vegetarische gasten, maar voor iedereen toegankelijk.
3
07-04-2020 Ondernemersplan
, 1.3 Persoonlijke kwaliteiten
Sterke punten Zwakke punten
Enthousiast Snel afgeleid
Flexibiliteit Alles onder controle willen houden
Sociaal Slecht feedback geven
Risico’s durven te nemen Vooruitschuiven
Tegen kritiek kunnen
Productkennis
Opleiding
Goed in administratie
4
07-04-2020 Ondernemersplan
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