Essay
Unit 3 - P2
- Course
- Institution
describe the limitations and constraints of marketing
[Show more]
Seller
Follow
Sophia23
Content preview
Businesses, in order to ensure that they are conducting their marketing practices in theconstraints of law, the European Union has strengthened the consumer protection laws,
each business needs to comply to the laws in order to conduct ethical and legal business
practices. These laws include;
● Sale of Goods Act 1979
● Consumer Protection from Unfair Trading Regulations 2008
● Consumer Credits Acts 1974 and 2006
● Consumer Protection (Distance Selling) Regulations 2000
● Data Protection Act of 1998
● Voluntary codes of advertising practise
● Pressure Groups
● Consumerism
● Acceptable Language
Sale of Goods Act 1979
The Sales of Goods Act affects the businesses marketing activities as they have to en-
sure practices are conducted within the constraints of the law and that their products
should be advertised exactly as they are. The product must match the description and
claims that the company stated it would. Companies can not falsely market their products,
such that Apple cannot advertise their phones to have a 25-hour battery life if the phones
when being used only last around 18 hours. This protects the customer to ensure that
they are paying for a product that will do what it says it will.
Consumer Protection from Unfair Trading Regulations 2008
The Consumer Protection Act protects customers from all unfair treatment and dishonesty
given by the seller. It enables that customers are treated fairly. This is meant for busi-
nesses to practise customer service to ensure that they meet professional skills which are
expected from a seller. The Act also includes that businesses cannot use aggression or
other dishonest practices such as using misleading information to entice the buyer in pur-
chasing something such as using large brands logos on their products or stating there are
promotions such as the seller is suggesting that all products are on a discount however the
seller is just deceiving the customer into thinking they are receiving a good deal. Apple en-
sures they comply with the regulation, by listing all the products information online, in-store
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller Sophia23. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $7.07. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
67474 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now