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Samenvatting Production and Consumption of Digital Media: Theory and Application (B-KUL-S0G76A)
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good overview to pass the exam.
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Production and consumption of digital media:summary
Lecture 1: Introduction
Characteristics of Media Markets
1. Communication perspective
Traditional media going online
Pure online media
Pure online platform
2. Technological perspective
Digitization is the change process from analogue information
units to dematerialized binary information units
different stages in different genres: Print news, Tv, Radio
How does digitization change media markets?
3. Economic perspective
Changing business models
New revenue opportunities
Moving to digital business
Market forces: bring production and consumption together
Market balance: price is at the intersection of supply & demand
A perfect market assumes that consumers are well-informed & rational
there are a lot of producers, free access to production
Imperfect market forces:
Monolithic market
Oligopolistic market
Government intervention
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