Inhoudsopgave
INLEIDING TOT MANAGEMENT EN ORGANISATIE ........................................................................................... 4
ORGANISATIENIVEAUS .............................................................................................................................................. 4
........................................................................................................................................................................... 4
DE 4 MANAGEMENTFUNCTIES .................................................................................................................................... 5
DE 3 MANAGEMENTROLLEN DE 3 MANAGEMENTVAARDIGHEDEN .............................................................................. 5
• Intermenselijke rol ............................................................................................................................... 5
o Boegbeeld ............................................................................................................................................ 5
o Leider ................................................................................................................................................... 5
o Aanspreekpunt ..................................................................................................................................... 5
• Informatieve rol ................................................................................................................................... 5
o Monitor ................................................................................................................................................ 5
o Verspreider ........................................................................................................................................... 5
o Zegsman ............................................................................................................................................... 5
• Beslissingsrol ........................................................................................................................................ 5
o Ondernemer ......................................................................................................................................... 5
o Probleemoplosser................................................................................................................................. 5
o Onderhandelaar ................................................................................................................................... 5
OMGAAN MET VERANDERINGEN................................................................................................................................. 5
• Klantenservicemanagement ................................................................................................................ 5
• Sociale media (voor intern en extern gebruik) ..................................................................................... 5
• Innovatie .............................................................................................................................................. 5
MICRO-ECONOMIE ......................................................................................................................................... 5
DOEL VAN DE ECONOMISCHE WETENSCHAP .................................................................................................................. 5
DEFINTIE ECONOMIE: ............................................................................................................................................... 6
SOORTEN GOEDEREN ..................................................................................................................................... 6
ECONOMISCHE GOEDEREN (SCHAARSE MIDDELEN) ......................................................................................................... 6
• Consumptiegoederen ........................................................................................................................... 6
• Verbruiksgoederen –......................................................................................................................................... 6
• Investeringsgoederen ........................................................................................................................... 6
• Kapitaalgoederen – levensduur van minstens 1 jaar (gebouw, machine, auto) duurzaam .............................. 6
• Vlottende investeringsgoederen – nodig voor productie (grondstoffen, hulpmateriaal) niet-duurzaam ........ 6
CONSUMPTIE: ........................................................................................................................................................ 6
PRODUCTIE ............................................................................................................................................................ 6
MICRO-, MESO- EN MACRO-ECONOMIE ......................................................................................................... 6
• MICRO-ECONOMIE......................................................................................................................................... 6
• MESO-ECONOMIE .......................................................................................................................................... 6
• MACRO-ECONOMIE ....................................................................................................................................... 6
CONSUMENTEN.............................................................................................................................................. 6
PREFERENTIES ........................................................................................................................................................ 6
• Sociologische factor ............................................................................................................................. 6
• Psychologische invloeden: .................................................................................................................... 6
PRIJSVRAAGURVE .................................................................................................................................................... 6
PRODUCENTEN............................................................................................................................................... 7
KEUZEPROBLEEM PRODUCENT ................................................................................................................................... 7
INDIVIDUELE AANBODCURVE ...................................................................................................................................... 7
COLLECTIEVE AANBODCURVE ..................................................................................................................................... 7
MARKTEN ....................................................................................................................................................... 8
1
, MARKTVORM: ........................................................................................................................................................ 8
• Volkomen concurrentie ........................................................................................................................ 8
• Onvolkomen concurrentie .................................................................................................................... 8
• Monopolie ............................................................................................................................................ 8
• Hetrogeen / homogeen oligopolie ....................................................................................................... 8
• Monopolistische concurrentie .............................................................................................................. 8
DE SPEELRUIMTE VAN DE MANAGER .............................................................................................................. 8
ORGANISATIECULTUUR ............................................................................................................................................. 8
7 FOCUSPUNTEN .............................................................................................................................................. 8
1. Aandacht voor detail ............................................................................................................................ 8
2. Focus op resultaten .............................................................................................................................. 8
3. Focus op mensen .................................................................................................................................. 9
4. Focus op teams .................................................................................................................................... 9
5. Agressiviteit ......................................................................................................................................... 9
6. Stabiliteit .............................................................................................................................................. 9
7. Vernieuwing en het nemen van risico’s................................................................................................ 9
CULTUUR EIGEN MAKEN DOOR WERKNEMERS, HOE? ...................................................................................................... 9
1. Verhalen ............................................................................................................................................... 9
2. Rituelen ................................................................................................................................................ 9
3. Materiële symbolen ............................................................................................................................. 9
4. Taal ...................................................................................................................................................... 9
DE INVLOED VAN DE MANAGER: ONBEPERKTE MACHT OF SYMBOLISCHE MACHT? ............................................................... 10
• Onbeperkte machtsopvatting ............................................................................................................ 10
• Symbolische machtsopvatting ........................................................................................................... 10
• De werkelijkheid: compromis tussen onbeperkte en symbolische macht .......................................... 10
MODEL NATIONALE CULTUREN VAN GEERT HOFSTEDE (6 DIMENSIES WAARIN LANDEN ¹) .......................... 10
1. INDIVIDUALISME OF COLLECTIVISME................................................................................................................. 10
a. Individualisme .................................................................................................................................... 10
b. Collectivisme ...................................................................................................................................... 10
2. GROTE OF KLEINE MACHTSAFSTAND................................................................................................................. 10
a. Grote machtsafstand ......................................................................................................................... 10
3. HOGE OF LAGE ONZEKERHEIDSVERMIJDING ....................................................................................................... 10
a. Hoge onzekerheidsvermijding ............................................................................................................ 10
b. Lage onzekerheidsvermijding ............................................................................................................. 10
4. MASCULINITEIT OF FEMINITEIT ....................................................................................................................... 11
a. Masculiniteit ...................................................................................................................................... 11
b. Feminiteit ........................................................................................................................................... 11
5. KORTE OF LANGE TERMIJNGERICHTHEID ............................................................................................................ 11
a. Lange termijn-visie ............................................................................................................................. 11
b. Korte termijn-visie .............................................................................................................................. 11
6. TOEGEEFLIJKHEID OF ZELFBEHEERSING .............................................................................................................. 11
a. Toegeeflijkheid ................................................................................................................................... 11
b. Zelfbeheersing .................................................................................................................................... 11
ACTUELE ORGANISATIECULTUREN ............................................................................................................................. 11
• Ethische organisatiecultuur creëren................................................................................................... 11
• Innovatieve organisatiecultuur creëren ............................................................................................. 11
• Klantgerichte organisatiecultuur creëren .......................................................................................... 11
DE GROTE LIJNEN ......................................................................................................................................... 11
MAATSCHAPPELIJK VERANTWOORD ONDERNEMEN EN ETHISCH HANDELEN ............................................... 11
KLASSIEKE ZIENSWIJZE – FASE 1 ................................................................................................................................ 11
SOCIAAL-ECONOMISCHE ZIENSWIJZE – FASE 2 TOT FASE 4 ............................................................................................. 11
4-FASENMODEL MAATSCHAPPELIJKE VERANTWOORDELIJKHEID ...................................................................................... 12
FASE 1 - VERPLICHTING........................................................................................................................................... 12
2
, FASE 2 - ONTVANKELIJKHEID: ................................................................................................................................... 12
FASE 3 - ONTVANKELIJKHEID .................................................................................................................................... 12
FASE 4 - VERANTWOORDELIJKHEID:........................................................................................................................... 12
GREENWASHING ................................................................................................................................................... 12
MAATSCHAPPELIJKE VERPLICHTING ........................................................................................................................... 12
MAATSCHAPPELIJKE ONTVANKELIJKHEID .................................................................................................................... 12
MAATSCHAPPELIJKE VERANTWOORDELIJKHEID ............................................................................................................ 12
VERGROENING VAN MANAGEMENT ............................................................................................................. 12
ETHIEK ................................................................................................................................................................ 12
PERSOONLIJKHEIDSVARIABELEN .................................................................................................................. 13
HOE BETEREN VAN ETHISCH GEDRAG? ......................................................................................................... 14
BESLUITINGSVORMING ................................................................................................................................ 15
STAP 1: IDENTIFICATIE VAN HET PROBLEEM................................................................................................................. 15
STAP 2: IDENTIFICATIE VAN DE BESLISSINGSCRITERIA ..................................................................................................... 15
STAP 3: AFWEGING VAN DE CRITERIA ......................................................................................................................... 15
STAP 4: OPSOMMING VAN DE ALTERNATIEVEN ............................................................................................................ 15
STAP 5: ANALYSE VAN DE ALTERNATIEVEN .................................................................................................................. 15
STAP 6: ALTERNATIEF KIEZEN ................................................................................................................................... 15
STAP 7: IMPLEMENTATIE VAN DE KEUZE ..................................................................................................................... 15
STAP 8: EVALUATIE VAN DE EFFECTIVITEIT .................................................................................................................. 15
DE MANAGER ALS BESLISSER ........................................................................................................................ 15
WAT SPEELT EEN ROL BIJ HET BESLUITVORMINGSPROCES? ............................................................................................. 15
• Rationeel ............................................................................................................................................ 15
• Beperkt rationeel ............................................................................................................................... 15
• Intuïtief............................................................................................................................................... 15
3 TYPES VAN BEST PRACTICES ................................................................................................................................... 16
• Procedure ........................................................................................................................................... 16
• Regel .................................................................................................................................................. 16
• Beleid ................................................................................................................................................. 16
VERSCHILLENDE OMSTANDIGHEDEN .......................................................................................................................... 16
• Zekere situatie = ideale situatie ......................................................................................................... 16
• Risicovolle situatie = baseren op verleden ......................................................................................... 16
• Onzekere situatie ............................................................................................................................... 16
MANAGEMENT – STRATEGISCH MANAGEMENT ........................................................................................... 17
STAP 1: DE MISSIE EN VISIE VAN DE ORGANISATIE VASTSTELLEN....................................................................................... 17
SWOT = Strength, Weakness, Opportunities, Threats ................................................................................. 17
Amoré .......................................................................................................................................................... 17
STAP 2: EEN ANALYSE VAN DE OMGEVING .................................................................................................................. 18
• Donkerblauwe ring: algemene omgeving .......................................................................................... 18
• Lichtblauwe bol: specifieke omgeving................................................................................................ 18
DESTEP ............................................................................................................................................................. 18
• Demografische ................................................................................................................................... 18
• Economische ...................................................................................................................................... 18
• Sociaal-culturele................................................................................................................................. 18
• Technologische................................................................................................................................... 18
• Ethische .............................................................................................................................................. 18
• Politiek-juridische ............................................................................................................................... 18
STAP 3: EEN ANALYSE VAN DE INTERNE SITUATIE (INTERNE ANALYSE) ............................................................................... 19
STAP 4: STRATEGIEËN FORMULEREN .......................................................................................................................... 19
• Ondernemings- of concurrentieniveau............................................................................................... 19
• Businessunit- of marktniveau ............................................................................................................. 19
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