Samenvatting de 33 beste beïnvloedingstechnieken uit de reclame (Nederlands) - SOW-CWB2025
63 views 1 purchase
Course
Media En Beïnvloeding (SOWCWB2025)
Institution
Radboud Universiteit Nijmegen (RU)
Book
De 33 beste psychologische beïnvloedingstechnieken uit de reclame
Een compacte samenvatting van alle hoofdstukken uit het boek de 33 beste beïnvloedingstechnieken uit de reclame uit de cursus media & beïnvloeding (Nederlands).
Inhoud
Inleiding..................................................................................................................................................3
Drie basisbehoeften................................................................................................................................3
1. Systeembehoeften..........................................................................................................................3
2. Sociale behoeften...........................................................................................................................3
3. Individuele gedachten....................................................................................................................3
Hoofdstuk 1 – Weerstand erkennen.......................................................................................................4
Ik weet dat je nee gaat zeggen WE.....................................................................................................4
De maar de beslissing is aan jou techniek BAJ....................................................................................4
2. Klare taal.........................................................................................................................................4
3. Foot-in-the-door.............................................................................................................................5
4. Het beloofde land...........................................................................................................................6
5. Zelfoverreding....................................................................................................................................7
6. Altercasting.........................................................................................................................................7
07. Sociale bewijskracht.....................................................................................................................8
08. Garantie........................................................................................................................................8
09. Aantrekkelijkheid..........................................................................................................................9
10. Humor...........................................................................................................................................9
11 Schaarste.....................................................................................................................................10
12 De klik..........................................................................................................................................10
13 Lokaas..........................................................................................................................................11
14 That’s not all................................................................................................................................11
15 Mere exposure............................................................................................................................12
16 Anchoring....................................................................................................................................12
17 Astroturfing.................................................................................................................................13
18 Antropomorfisme........................................................................................................................13
19 Betrouwbaarheid.........................................................................................................................14
20 Disrupt & reframe........................................................................................................................15
21 Metaforen....................................................................................................................................15
22 Implementatie-intenties..............................................................................................................16
23 Reciprociteit.................................................................................................................................17
24. God terms...................................................................................................................................17
25 Seks..............................................................................................................................................18
26 Autoriteit.....................................................................................................................................19
27 Winst-verliesframing...................................................................................................................20
, 28 Het recency- en primacy- effect...................................................................................................20
29 Appelleren aan angst...................................................................................................................21
30 Doublespeak................................................................................................................................22
31 Projectie.......................................................................................................................................22
32 Door-in-the-face..........................................................................................................................23
33 Subliminaal..................................................................................................................................24
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller cindy0310. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $10.08. You're not tied to anything after your purchase.
