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Propeller brewing company market and competitor analysis
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Propeller brewing company market and competitor analysis
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, PROPELLER MARKET AND COMPETOTOR’S ANALYSIS 2
Propeller brewing company market and competitor analysis
The propeller brewing company is located at Halifax’s North End in Nova scotia. It
has been in existence for over 20 years. It is one of the leading craft breweries in the region.
The products of the company are distinct and have full-bodied tastes and aromas. They are
produced using time-honored methods. The company produces small-batch and handcrafted
beer. For the past decade, the propeller has emerged the best-selling craft beer in Atlantic
Canada owing to its commitment to quality. This excerpt focuses on the marketing and
competitor analysis of the propeller company.
In the past decade, the sales of craft beer have risen to account for 6 percent of the
Canadian market. With the increase in demand for the craft beer, the propeller company in
2013 constructed a second production facility on windmill road in Dartmouth to keep up with
the demand. This led to the opening up of Gottingen street location to new business ventures
and ideas. The retail store and taproom location have expanded Gottingen into a street level.
The availability of vacant space has triggered Propeller to lent out some of its brewing
capabilities to other companies including the Stillwell brewing company. According to
Propeller’s CEO, John Allen, the propeller does not consider Stillwell as a competitor but as
a colleague. Additionally, Stillwell adds up as propeller’s valued customer since it supplies
propeller’s beer for its bar at Barrington street and the other one at spring garden road called
seasonal beer garden. In 2015, the beer market in Canada experienced a drastic change. There
was stagnation in beer consumption due to the increasing consumer trend towards leading a
healthier lifestyle. This, however, didn’t affect the craft beer as it continued to have positive
growth with a double digit increase. The growth of propeller’s sales has been ignited by their
unique products of flavoured craft beer with natural ingredients. These types of beers were
prominent among the young generations especially the male age group ranging from 19-25
years.
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