Business administration (also known as business management) is the administration of a commercial enterprise. It includes all aspects of overseeing and supervising business operations. From the point of view of management and leadership, it also covers fields that include office building administra...
, Four Strategic Initiatives for Implementing
Competitive Advantages
• SCM
• CRM
• ERP
• BPR
, Learning Outcomes: to explain …
1. Supply Chain Management (SCM) & its role in
business
2. Customer Relationship Management (CRM)
systems & how they can help firms understand
customers
3. Importance of Enterprise Resource Planning (ERP)
systems
4. How an organization can use Business Process
Reengineering (BPR) to improve its business
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