MKT 100 WEEK 10 ASSIGNMENT 2 SITUATION ANALYSIS (AMAZON) / MKT100 WEEK 10 ASSIGNMENT 2 SITUATION ANALYSIS (AMAZON): GRADED A | 100% CORRECT |STRAYERA company self-examination. What are we known for? Who do we want to become? In this assignment, you will create a Situation Analysis for one (1) of th...
Who are the current customers/users? Include information related to
demographics, psychographics and buying behavior, price sensitivity,
customer satisfaction and loyalty.
The most common users of Google are the educated and intelligent group of
people who are either employed or are in higher education institutions. Notably,
these are people who need information on a timely manner making them some of
the common users. Similarly, males aged 55 years and below are also common
users of Google who have a middle class income.
, Their demographics constitute of upper class, wealthy as well as the middle
class some of the people who have good income. Students and organizations are
also part of the active users who are ever in search of current information in a fast
manner. Considering business sector, these are people who are ready to grow
rapidly based on the kind of internet they have thus receiving a fast internet helps
them meet their needs. Finally there are the middle class families who use Google
for leisure activities. Their main goal is to be aware of what is happening as well as
acquire some of the recent items in town.
What do the customers buy/use?
What the customers use depend on the level of income. Considering the
affluent group, these are people who are ready to spend any amount of money to
purchase one of the best property or vehicle. Most of them prefer online shopping
whereby they can have a variety of items after which they can purchase the
product. The low income earners will only concentrate on what they need. In order
to afford some of the expenses they live in small towns where living standards are
low. Importantly, students in different institutions have no money as they depend
on their parents, this way; they spend less on some of the things they do not
require.
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