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Unit 25 Sport as a business Assignment 3
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Saiful Assignment 3 Sport business Unit 25Task 1
P5
What are the reasons for conducting your market research?
The main 3 reasons include; To gain customer knowledge, To learn of the demands of the
customers and To research opportunities for further developments. I would need to know all
this because when creating a questionnaire, I would need to find out the specifics from
customers (people who attend castle vale) know what their demand is and room for
improvements which will be beneficial for everyone and the academy. Once receiving all this
information, it will give me insights on the needs and help me in my market research.
What are the methods of research you wish to use?
The method of research is mainly primary. This is due to the fact that I can get information
from people myself, hearing their actual opinion Primary is more important as I get to write
for myself and get information on what I hear while on the other hand with secondary
sources: the quality of research may be poor; may not be specific to my needs and there
could be possible incomplete information which may not answer my questions. The way I will
complete my research is using a questionnaire.
On which area of business would you like to focus your market research?
The one main area where I'm focusing is on the customer experience. This is because a
questionnaire requires the peoples opinion and this will give me info on certain aspects.
Customer experience will tell me what the customers feel like at the site, opinions on how
the academy is laid out, the level of service they receive, and how easy it is to access certain
things. This is not necessarily just about the site but the main 2 priorities include the football
training and education, with customer experience I will get market research about the
academy.
P6/M4/D1
The research conducted from the questionnaire shows that the majority of the students that
attend the football college aged 16-18 have currently been enrolled to do their first year or
second year with a few 3rd years at the academy. The questionnaire is mixed with people
who have been at the academy longer than others and some with their first impression.
Majority of the students are studying the Btec Level 3 Extended Sports Diploma and from my
questionnaire I have seen that most of the students have said they enjoy being at the
college due to it being enjoyable and in a safe environment to get your coursework done and
also train. This is why most students enjoy their current study and how everything is set out.
To expand the students have also said they enjoy playing football at the college and the
coaching manager Deakz is a good asset to the club. However when speaking to the
students some said they wanted various training drills weekly to make it more enjoyable and
for students including themselves to feel more motivated. To add to that most students
would recommend this academy and found it safe, helpful and useful to them. 9/10 had good
things to say about the academy and one of the questions asked was “Are you taught well at
the academy?” The person replied yes and to expand they said “Good one to ones, work is
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