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Summary COM3706 Assignment 1
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Summary study book Communication Research of James Arthur Anderson - ISBN: 9781285400808 (COM706 Assignment)
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By: adri-annoosthuizen • 3 year ago
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Table of Contents page1. Main issue…………………………………………………………….1
2. Research Criteria…………………………………………………..1
3. Extent of the issue………………………………………………..1-2
4. Population…………………………………………………………...2
5. Four Assumptions…………………………………………………2
5.1 Sub-issues…………………………………………………………..2
6. Goal and Objectives……………………………………………..2-3
7. Four Research Questions……………………………………..3
8. Theoretical Approach…………………………………………..3
9. Reference…………………………………………………………….5
, 1. Main issue
This empirical and qualitative, cross-sectional study aims to investigate the
audience’s responses to describe the publication and explore audiences’ views in
order to create an audience profile for News 24: a minimum of 20 participants will be
used by means of a questionnaire to collect and analyze data.
2. Research Criteria
This research is aimed at researching the views of readers of a specific media
publication (News 24), with regard to the way news media are reporting the incidents
of femicide in South Africa. This research will be done using both research methods:
by focusing on the quality of experience and frequency of the use of the magazine.
The philosophical roots, design characteristics and data collection by means of
external instruments meaning using surveys.
The questionnaires designed will be sent, to the participants by email, and the
participants can fill in the questionnaires electronically and no paper will be wasted
(going green). There is no financial cost to the participants. There are no known risks
to participation beyond those encountered in everyday life.
The participant’s answers will remain confidential and anonymous. Data from this
research will be kept under lock and key reported only as a collective combined total.
No one other than the researcher will know their individual answers to this
questionnaire. There will be an introductory letter as well as a consent form that each
participant will complete to give consent to partake in the research.
3. Extent of the issue
The publication that will be used is News 24 based in the Gauteng province, East of
Johannesburg in Boksburg. The research will be a cross sectional study because it
is the most practical and feasible. It is relatively inexpensive and quick. It is also
efficient for describing population characteristics. The research will be for first phase
of planning which includes the identifying and analyzing the problem from the 01
March 2020 to the 16 March 2020. Following step will be from the 20th March 2020,
emails will be send out to the 20 participates with questionnaires and consent forms,
gathering of information. By the 14th April 2020 I will have received back the emails
and I will start analyzing the data, so that I will be done with writing the report on the
26 April 2020.
4. Population
My target population will be readers of News 24 in Johannesburg. The readers will
be interns from the department of Agriculture and Rural Development where I work
in Johannesburg. My readers are both male and female young adults between the
ages 22 -35 years of age. I will be analyzing the views, thoughts and opinions of a
group of individuals on the coverage of gender based violence. Will be analyzing on
how they view gender based violence.
5. Four Assumptions
News 24 is intended for people in the working class.
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