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MNG4801 ASSIGNMENT NO.3 YEAR 2021 SOLUTIONS
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MNG4801 ASSIGNMENT NO.3 YEAR 2021 SOLUTIONS
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MNG4801 ASSIGNMENT 3 2024 Identify and discuss the corporate-level strategies evident in the case study. You should identify three (3) growth strategies and two (2) types of defensive strategies and ...
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STRATEGIC MANAGEMENTSTUDENT FULLNAMES : MARCUS PHILIPS
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STUDENT NUMBER : 01234567
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MODULE CODE : MNG4801
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ASSIGNMENT NUMBER : 03
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UNIQUE NUMBER : 623974
, TABLE OF CONTENTS
Introduction ............................................................................................................................................. 1
Question 1: Declaration ...................................................................................................................... 1
Question 2: The difference between Kulula.com and British Airways business
level strategies........................................................................................................................................ 1
Question 3: Discussion of the two (2) corporate level strategies ................................. 4
Question 4: The organisational culture of Comair indicate whether it facilitates
effective strategic alignment and implementation ............................................................... 5
Question 5: The risk found in the British Airways-Comair-Kulula.com case study
........................................................................................................................................................................ 7
Question 6: Reflection questions ................................................................................................... 8
Conclusion ................................................................................................................................................. 8
List of references ................................................................................................................................... 8
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