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STR 581 Final Exam 3 / STR581 Final Exam 3: GRADED A | 100% CORRECT
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  • Course
  • STR 581 (STR581)
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  • UNIVERSITY OF PHOENIX

STR 581 Final Exam 3 / STR581 Final Exam 3: GRADED A | 100% CORRECTSTR 581 Final Exam 3 1) ________ consists of people, equipment, and procedures to gather, sort, analyze, evaluate, and distribute needed, timely, and accurate information to marketing decision makers. A marketing database A...

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  • March 4, 2021
  • 29
  • 2020/2021
  • Exam (elaborations)
  • Questions & answers

Subjects

  • str 581
  • str 581 final exam 3
  • equipment
  • and procedures to gather
  • sort
  • analyze
  • evaluate
  • and distribute needed
  • timely
  • str 581 final exam 3 1 consists of people
  • and accurate information

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  • UNIVERSITY OF PHOENIX
  • STR 581 (STR581)
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STR 581 Final Exam 3
1) ________ consists of people, equipment, and procedures to gather, sort,
analyze, evaluate, and distribute needed, timely, and accurate information to
marketing decision makers.

A marketing database

A promotional campaign

A marketing intelligence system

A marketing information system

A marketing research system

2) A company can take several steps to improve the quality of its marketing
intelligenc If the company purchases competitive products for study, attends
open houses and trade shows, and reads competitors’ published reports and
stockholder information, the company is using ________ to improve the
quality of its marketing intelligenc

customer feedback systems

advisory panels

external networks

sales force surrogates

intermediaries

3) ________ is the difference between the prospective customer’s evaluation of
all the benefits and all the costs of an offering and the perceived alternatives.

Competitors market share rate

Customer perceived value

Report rating

Perceived usefulness

, Failure avoidance rate

4) A ________ is a set of procedures and sources managers use to obtain
everyday information about developments in the marketing environment.

vertical system

product management system

marketing intelligence system

marketing research system

marketing information system

5) The value proposition consists of a cluster of benefits the company promises
to deliver; it is

business processes

total customer satisfaction

customer expectations

Customer loyalty to the company

customer experience with the company

6) Most established companies focus on ________ when it comes to innovation.

competitive innovation

everyday innovation

demand innovation

incremental innovation

continuous innovation

7) Total customer satisfaction is the general feeling of pleasure or
disappointment that results from comparing perceived performance to

, expectations. To achieve total customer satisfaction, organizations need
to_____________.

Lower prices

Manage customer experiences

Lower expectations

Develop marketing campaigns

Spend more money

8) The first step in estimating demand is to understand what affects price
sensitivity. Generally speaking, customers are most price sensitive to products
that cost a lot or are ________.

bought infrequently

low-cost

bought frequently

priced low to begin with

9) In ________ marketing, the seller engages in the mass production, mass
distribution, and mass promotion of one product for all buyers.

differentiated

general

segmented

group

mass

10) Particularly when shopping for ego-sensitive products such as perfumes
and expensive cars, many consumers use price as an indicator of ________.

size

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