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Summary BUS 499 Assignment 1.docx Bus-499 Assignment 1: Strategic Management and Strategic Competitiveness Business Capstone 499 Microsoft Corporation Microsoft Corporation is a renowned multinational company that deals with technological development. It

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RAS

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Rasmussen College

BUS 499 Assignment Bus-499 Assignment 1: Strategic Management and Strategic Competitiveness Business Capstone 499 Microsoft Corporation Microsoft Corporation is a renowned multinational company that deals with technological development. It rolls out several activities in its growth, includ...

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bus 499 assignment 1docx bus 499 assignment 1 strategic management and strategic competitiveness business capstone 499 microsoft corporation microsoft corporation is a renowned multinational

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RAS

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Bus-499

Assignment 1: Strategic Management and Strategic Competitiveness

Business Capstone 499

Microsoft Corporation

Microsoft Corporation is a renowned multinational company that deals with technological

development. It rolls out several activities in its growth, including manufacturing, licensing, and

selling computer software, electronics, personal computers, and other closely related services.

The products that have earned this organization headquartered in Redmond, Washington are

software related such as Microsoft Windows extension of operating systems, Microsoft Office

Suite, and the Internet Explorer. As far as the U.S information technology industries are

concerned, it is among the top five industrial companies. Some factors have contributed to this

prowess of Microsoft, including globalization and technological advancements.

Globalization that revolves around integrating markets in the global economy has

positively and negatively impacted Microsoft Corporation. One of the positive impacts of

globalization is closely associated with economies of scale. How this positive impact is achieved

is in the solid idea of the easy access to larger markets resulting in the high demands of software

and computers with the accompaniment of a reduction in the overall average production costs.

One negative effect lies in the over-standardization of products through global branding courtesy

of globalization. For instance, the better part of the world uses computers using Microsoft's

Windows operating system. Standardizing these operating systems result in a lack of product

diversity for the significant corporation at hand (Du Plessis et al., 2018). Technology change also

has a tremendous impact on the overall development of Microsoft Corporation. A positive factor

that is closely associated with technology is increased production. Within the diverse and broad

confines of Microsoft, technology has resulted in major manufacturing of goods and services.

, Human efforts have limits as compared to the machines, which perform more times better. For

instance, the corporation at hand by the use of technology is in a position to develop many

computers and accessories. A demerit linked with technological development is the fact that it is

not 100% safe. The chips developed by Microsoft that have replaced the files are not easy to

manage and transfer as hackers and spammers can intercept them.

The industrial organization model focuses on the external perspective surrounding any

given business to realize success and utmost excellence. With Microsoft Corporation, it is vital to

analyze the general external environment to identify the characteristics of this environment that

will guide the development of the most appropriate strategies for improved overall performance.

The organization should select an industry with a high potential of returns; for instance, Apple

Inc. analyzes its structural characteristics and methods used. Develop a model that will is capable

of assessing the requirements needed as well as the risks involved. Microsoft should acquire the

relevant resources, skills, and assets required to implement the already selected strategy or even

strategies successfully. The result will be to achieve above-average returns if the already

identified strategies are implemented to meet the demands and be above the industry the

organization at hand has selected to compete with. The resource-based model can also be used to

generate tremendous revenue for Microsoft Corporation. The company should identify internal

resources and assess their strengths and also weaknesses relative to the competitors. The

organization should also identify the resources that make it stand out in terms of performance of

tasks compared to its competitors. The potential of the unique sets of resources and capabilities

to outperform the competitors should also be effectively assessed (Bragagnolo et al., 2020). This

will give Microsoft a well-founded competitive advantage. The organization should also work

towards determining the industry that perfectly fits the characteristics of the industry and, more

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Summary BUS 499 Assignment 1.docx Bus-499 Assignment 1: Strategic Management and Strategic Competitiveness Business Capstone 499 Microsoft Corporation Microsoft Corporation is a renowned multinational company that deals with technological development. It

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