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Advertising Promotion and Other Aspects of Integrated Marketing Communications 9th Edition by Terence A. Shimp and J. Craig Andrews (COMPLETE TESTBANK WITH CORRECT QUESTIONS AND ANSWERS). UPDATED. CHAPTER 1-23. BUSINESS and MONEY, MARKETING and SALES. CA$12.57
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Advertising Promotion and Other Aspects of Integrated Marketing Communications 9th Edition by Terence A. Shimp and J. Craig Andrews (COMPLETE TESTBANK WITH CORRECT QUESTIONS AND ANSWERS). UPDATED. CHAPTER 1-23. BUSINESS and MONEY, MARKETING and SALES.

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Chapter 1— An Overview of Integrated Marketing Communications Chapter 2—Enhancing Brand Equity and Accountability Chapter 3—Brand Adoption, Brand Naming, and Intellectual Property Issues Chapter 4—Environmental, Regulatory, and Ethical Issues Chapter 5—Segmentation, Targeting, and Pos...

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  • October 14, 2021
  • 413
  • 2021/2022
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