Exam (elaborations)

MRKT 3001 Week 6 Final Exam (140 out of 140 Points; Summer Qtr)

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Course
MRKT 3001 (MRKT3001)

Institution
Walden University

1. Question: Archer Daniels Midland (ADM) is a producer of food ingredients, sweeteners, cocoa, flours, vegetable oils, and protein products that are used in the manufacture of processed foods. ADM does not make products that are typically sold to final consumers; it makes business-to-business prod...

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Uploaded on April 29, 2022
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Written in 2021/2022
Type Exam (elaborations)
Contains Questions & answers

mrkt 3001 week 6 final
mrkt 3001
mrkt 3001 week 6 final exam 140 out of 140 points summer qtr
mrkt 3001 week 6 final exam
multiple buying influence is most likely to occur in which of the following

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 Question 1
5.6 out of 5.6 points
Archer Daniels Midland (ADM) is a producer of food ingredients, sweeteners, cocoa,
flours, vegetable oils, and protein products that are used in the manufacture of
processed foods. ADM does not make products that are typically sold to final consumers;
it makes business-to-business products. However, ADM is a major advertiser on news and
public affairs programs that appear on national television networks. The main objective
of ADM’s television commercials is to build goodwill for the company and to improve
relations with current and prospective shareholders. ADM is engaged in:

Selected
Answer: b.
Institutional
advertising
Correct
Answer: b.
Institutional
advertising
 Question 2
5.6 out of 5.6 points
In the U.S. market-directed system, it is up to each to decide how effectively
individual firms satisfy the consumer’s needs.

Selected
Answer: b.
custo
mer
Correct
Answer: b.
custo
mer
 Question 3
5.6 out of 5.6 points
Consumer satisfaction:

Selected
Answer: d.
Depends on consumers’ level of
expectation
Correct
Answer: d.
Depends on consumers’ level of
expectation
 Question 4
5.6 out of 5.6 points
Godiva, a maker of expensive European chocolates, does not mention price in
its
magazine advertising. Instead, the ad copy mentions the quality of the ingredients, the
fine packaging, and the luxurious boutiques where Godiva chocolates are sold. Godiva
seems to be pursuing a pricing objective of:

Selected
Answer: b.
Non-price

, competition
Correct b.
Answer: Non-price
competition
 Question 5
5.6 out of 5.6 points
refers to reliably getting products there exactly before the customer needs them.

Selected
Answer: c.
Just-in-time
delivery
Correct
Answer: c.
Just-in-time
delivery
 Question 6
5.6 out of 5.6 points
In marketing, business and organizational customers are distinct from:

Selected
Answer: c.
Final
consumers
Correct
Answer: c.
Final
consumers
 Question 7
5.6 out of 5.6 points
A marketing “performance analysis” is most likely to compare:

Selected
Answer: e.
Planned sales with
actual sales
Correct
Answer: e.
Planned sales with
actual sales
 Question 8
5.6 out of 5.6 points
The “contribution-margin approach” to marketing cost analysis:

Selected
Answer: b.
Is mainly concerned with the allocation of
variable costs
Correct
Answer: b.
Is mainly concerned with the allocation of
variable costs

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Exam (elaborations)

MRKT 3001 Week 6 Final Exam (140 out of 140 Points; Summer Qtr)

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