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MKTG 396 Midterm review Athabasca University latest exam review update definition of key terms

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MKTG 396 Midterm review Athabasca University latest exam review update definition of key terms Marketing - the process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return Needs - are states of felt deprivation. They include basic physical needs for food, clothing, warmth, and safety; social needs for belonging and affection; and individual needs for knowledge and self-expression Wants - are from human needs take as they are shaped by culture and individual personality. Wants are shaped by one's society and are described in terms of objects that will satisfy those needs.

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  • mktg 396 midterm review athabasca university 2022 2023 latest exam review update definition of key terms
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