Other

TEST BANK for Consumer Behaviour: Canadian Edition 2019 by Tatiana Levit, Isabelle Szmigin, and Maria Piacentini . ISBN-10 ‏: ‎0199029075. 12 Chapters. (Complete Download).

128 views 8 purchases

Course
Consumer Behaviour: Canadian Edition

Institution
Consumer Behaviour: Canadian Edition

Book
Consumer Behaviour

TEST BANK for Consumer Behaviour: Canadian Edition 2019 by Tatiana Levit, Isabelle Szmigin, and Maria Piacentini . ISBN-10 ‏: ‎5. 12 Chapters. (Complete Download). TABLE OF CONTENTS CHAPTER 1 Introduction to Consumer Behaviour and the History of Consumption Page : 14 CHAPTER 2 Contemporary ...

[Show more]

Preview 4 out of 156 pages

View example

Uploaded on January 1, 2023
Number of pages 156
Written in 2022/2023
Type Other
Person Unknown

isabelle szmigin
test bank for consumer behaviour canadian edition 2019 by tatiana levit
and maria piacentini isbn 10 ‏ ‎0199029075 12 chapters complete download

AcademiContent Member since 5 year 2432 documents sold

166

CA$50.99

Added

Add to cart Add to wishlist

100% satisfaction guarantee
Immediately available after payment
Both online and in PDF
No strings attached

, CHAPTER 1
Introduction to Consumer Behaviour and the
History of Consumption

MULTIPLE CHOICE QUESTIONS
1. ________ is defined as individuals or groups acquiring, using, and disposing of products, services,
ideas or experiences.
a) Consumer behaviour
b) Marketing behaviour
c) Creative behaviour
d) Strategic behaviour
e) Organizational behaviour

2. The four main marketing-mix strategies, also known as four Ps, do NOT include ________.
a) Price
b) Perception
c) Place
d) Product
e) Promotion

3. Today, marketing practitioners have adopted the ________, central to which is the requirement
for organizations to identify consumer needs first and then find a way to satisfy those needs better
than their competitors.
a) marketing strategy
b) marketing management
c) marketing concept
d) product concept
e) product idea

4. ________ can be described as the value of a good to the consumer in terms of the usefulness it
provides.
a) Exchange value
b) Use value
c) Sign value
d) Symbolic value
e) Promotional value

5. The growth of trade, and more recently globalization, has been a key element in the development
of consumption beyond ________.
a) marketing
b) national borders
c) retailing
d) subsistence

Consumer Behaviour: Canadian Edition
© Oxford University Press Canada, 2019

, e) eating

6. Once goods are being made specifically to be bought and consumed by others, we begin to see one
of the most important aspects of marketing: the relationship between production and ________.
a) consumers
b) consumption
c) demand
d) supply
e) marketing

7. ________ has clearly been a feature of human society and culture since the earliest times.
a) Consumption
b) Marketing
c) Advertising
d) Technology
e) Fashion

8. An interesting aspect of early consumption was the development of ________, which are laws that
attempt to regulate expenditure and excessive consumption in private life, usually on moral or
religious grounds.
a) consumption laws
b) sumptuary laws
c) trade laws
d) moral laws
e) consumption codes

9. Adam Smith’s The Wealth of Nations, published in 1776, looked into the connection between
________.
a) developed and developing nations
b) individuals and society
c) arts and culture
d) sales and marketing
e) consumption and production

10. Adam Smith made it clear that producers had a responsibility to their ________.
a) consumers
b) suppliers
c) workers
d) society
e) advertisers

11. ________ was concerned that people did not recognize the value of the commodities they
consumed.
a) Maynard Keynes
b) Adam Smith
c) Karl Marx
d) Thorstein Veblen
e) John Stuart Mill

Consumer Behaviour: Canadian Edition
© Oxford University Press Canada, 2019

, 12. The first shopping arcades appeared in the late eighteenth century in ________.
a) London
b) Milan
c) New York
d) Paris
e) Athens

13. Thorstein Veblen introduced the idea of ________, that acquiring goods represented a way to
display one’s power, in order to compete and gain social recognition
a) conscious consumption
b) responsible consumption
c) over consumption
d) shopping
e) conspicuous consumption

14. An important aspect of Thorstein Veblen’s analysis of the leisure class was their ability to be
________.
a) cautious and responsible
b) extravagant and wasteful
c) caring and sincere
d) elite and powerful
e) happy and carefree

15. You are very wealthy, and pay huge amounts of money for mansions, cars, and clothes. You tend
to be extravagant and even wasteful in your life, buying clothes that you rarely wear and food that
you do not consume. According to Thorstein Veblen, you are part of the ________.
a) working class
b) leisure class
c) status class
d) conspicuous class
e) luxury class

16. ________ refers to acquiring goods as a way to display one’s power, in order to compete and gain
social recognition.
a) Cumulative consumption
b) Common consumption
c) Careless consumption
d) Conspicuous consumption
e) Cautious consumption

17. With a large rural population unable to get to department stores, ________ became particularly
popular in the USA at the end of the nineteenth century.
a) online shopping
b) strip malls
c) catalogue shopping
d) convenience stores
e) farmers’ markets

Consumer Behaviour: Canadian Edition
© Oxford University Press Canada, 2019

The benefits of buying summaries with Stuvia:

Guaranteed quality through customer reviews

Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.

Quick and easy check-out

You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.

Focus on what matters

Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!

Frequently asked questions

What do I get when I buy this document?

You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.

Satisfaction guarantee: how does it work?

Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.

Who am I buying these notes from?

Stuvia is a marketplace, so you are not buying this document from us, but from seller AcademiContent. Stuvia facilitates payment to the seller.

Will I be stuck with a subscription?

No, you only buy these notes for CA$50.99. You're not tied to anything after your purchase.

Can Stuvia be trusted?

4.6 stars on Google & Trustpilot (+1000 reviews)

71947 documents were sold in the last 30 days

Founded in 2010, the go-to place to buy study notes for 14 years now

Start selling

Other

TEST BANK for Consumer Behaviour: Canadian Edition 2019 by Tatiana Levit, Isabelle Szmigin, and Maria Piacentini . ISBN-10 ‏: ‎0199029075. 12 Chapters. (Complete Download).

Document information

Subjects

Connected book

More summaries for

Written for

Seller

Reviews received

Content preview