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TEST BANK for Consumer Behaviour: Canadian Edition 2019 by Tatiana Levit, Isabelle Szmigin, and Maria Piacentini . ISBN-10 ‏: ‎0199029075. 12 Chapters. (Complete Download).

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TEST BANK for Consumer Behaviour: Canadian Edition 2019 by Tatiana Levit, Isabelle Szmigin, and Maria Piacentini . ISBN-10 ‏: ‎5. 12 Chapters. (Complete Download). TABLE OF CONTENTS CHAPTER 1 Introduction to Consumer Behaviour and the History of Consumption Page : 14 CHAPTER 2 Contemporary ...

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, CHAPTER 1
Introduction to Consumer Behaviour and the
History of Consumption

MULTIPLE CHOICE QUESTIONS
1. ________ is defined as individuals or groups acquiring, using, and disposing of products, services,
ideas or experiences.
a) Consumer behaviour
b) Marketing behaviour
c) Creative behaviour
d) Strategic behaviour
e) Organizational behaviour

2. The four main marketing-mix strategies, also known as four Ps, do NOT include ________.
a) Price
b) Perception
c) Place
d) Product
e) Promotion

3. Today, marketing practitioners have adopted the ________, central to which is the requirement
for organizations to identify consumer needs first and then find a way to satisfy those needs better
than their competitors.
a) marketing strategy
b) marketing management
c) marketing concept
d) product concept
e) product idea

4. ________ can be described as the value of a good to the consumer in terms of the usefulness it
provides.
a) Exchange value
b) Use value
c) Sign value
d) Symbolic value
e) Promotional value

5. The growth of trade, and more recently globalization, has been a key element in the development
of consumption beyond ________.
a) marketing
b) national borders
c) retailing
d) subsistence

Consumer Behaviour: Canadian Edition
© Oxford University Press Canada, 2019

, e) eating

6. Once goods are being made specifically to be bought and consumed by others, we begin to see one
of the most important aspects of marketing: the relationship between production and ________.
a) consumers
b) consumption
c) demand
d) supply
e) marketing

7. ________ has clearly been a feature of human society and culture since the earliest times.
a) Consumption
b) Marketing
c) Advertising
d) Technology
e) Fashion

8. An interesting aspect of early consumption was the development of ________, which are laws that
attempt to regulate expenditure and excessive consumption in private life, usually on moral or
religious grounds.
a) consumption laws
b) sumptuary laws
c) trade laws
d) moral laws
e) consumption codes

9. Adam Smith’s The Wealth of Nations, published in 1776, looked into the connection between
________.
a) developed and developing nations
b) individuals and society
c) arts and culture
d) sales and marketing
e) consumption and production

10. Adam Smith made it clear that producers had a responsibility to their ________.
a) consumers
b) suppliers
c) workers
d) society
e) advertisers

11. ________ was concerned that people did not recognize the value of the commodities they
consumed.
a) Maynard Keynes
b) Adam Smith
c) Karl Marx
d) Thorstein Veblen
e) John Stuart Mill

Consumer Behaviour: Canadian Edition
© Oxford University Press Canada, 2019

, 12. The first shopping arcades appeared in the late eighteenth century in ________.
a) London
b) Milan
c) New York
d) Paris
e) Athens

13. Thorstein Veblen introduced the idea of ________, that acquiring goods represented a way to
display one’s power, in order to compete and gain social recognition
a) conscious consumption
b) responsible consumption
c) over consumption
d) shopping
e) conspicuous consumption

14. An important aspect of Thorstein Veblen’s analysis of the leisure class was their ability to be
________.
a) cautious and responsible
b) extravagant and wasteful
c) caring and sincere
d) elite and powerful
e) happy and carefree

15. You are very wealthy, and pay huge amounts of money for mansions, cars, and clothes. You tend
to be extravagant and even wasteful in your life, buying clothes that you rarely wear and food that
you do not consume. According to Thorstein Veblen, you are part of the ________.
a) working class
b) leisure class
c) status class
d) conspicuous class
e) luxury class

16. ________ refers to acquiring goods as a way to display one’s power, in order to compete and gain
social recognition.
a) Cumulative consumption
b) Common consumption
c) Careless consumption
d) Conspicuous consumption
e) Cautious consumption

17. With a large rural population unable to get to department stores, ________ became particularly
popular in the USA at the end of the nineteenth century.
a) online shopping
b) strip malls
c) catalogue shopping
d) convenience stores
e) farmers’ markets

Consumer Behaviour: Canadian Edition
© Oxford University Press Canada, 2019

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TEST BANK for Consumer Behaviour: Canadian Edition 2019 by Tatiana Levit, Isabelle Szmigin, and Maria Piacentini . ISBN-10 ‏: ‎0199029075. 12 Chapters. (Complete Download).

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