Exam (elaborations)
Advertising and Integrated Brand Promotion, International Edition 5th Edition Thomas O'Guinn - Test Bank
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Chapter 1 - The World of Advertising and Integrated Brand Promotion TRUE/FALSE 1. Will Smith, the actor, appears on the Late Show With David Letterman to promote his newest action- adventure movie. This is not an example of a successful use of advertising. ANS: T DIF: Moderate REF: p. 9 OBJ: 1-1 ...
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