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Exam (elaborations)

Test Bank for Principles of Marketing, 9th Canadian Edition by Kotler
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Test Bank for Principles of Marketing 9ce 9th Canadian Edition by Philip Kotler. Full Chapters test bank are included - Chapter 1 to 19 01_kotler_TIF_CH 02_kotler_TIF_CH 03_kotler_TIF_CH 04_kotler_TIF_CH 05_kotler_TIF_CH 06_kotler_TIF_CH 07_kotler_TIF_CH 08_kotler_TIF_CH 09_kotler_TIF_CH...

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  • October 26, 2023
  • 1052
  • 2023/2024
  • Exam (elaborations)
  • Questions & answers

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Chapter 01: Marketing: Creating and Capturing Customer Value

1.0 - Part I True/False Questions

1.0.1. Like Running Room, today's successful companies have one thing in common: they are strongly

customer focused and heavily committed to marketing.
a True
b False

Difficulty: 1
QuestionID: 01-1-01
Page-Reference: 4
Skill: Recall

Answer: a. True

1.0.2. Not-for-profit organizations, such as universities, hospitals, and museums, do not need to use

marketing.
a True
b False

Difficulty: 1
QuestionID: 01-1-02
Page-Reference: 5
Skill: Recall

Answer: b. False

1.0.3. Marketing is only selling and advertising.

a True
b False

Difficulty: 1
QuestionID: 01-1-03
Page-Reference: 5
Skill: Recall

Answer: b. False

1.0.4. Marketing is the process by which companies create value for all the shareholders in order to build

strong relationships with them in return.
a True
b False




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