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TEST BANK for E-Commerce 2020–2021: Business, Technology and Society, Global Edition 16th Edition by Kenneth Laudon & Carol Traver. All Chapters 1-12 Updated A+ CA$21.75   Add to cart
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TEST BANK for E-Commerce 2020–2021: Business, Technology and Society, Global Edition 16th Edition by Kenneth Laudon & Carol Traver. All Chapters 1-12 Updated A+

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TEST BANK for E-Commerce 2020–2021: Business, Technology and Society, Global Edition 16th Edition by Kenneth Laudon & Carol Traver. All Chapters 1-12 Updated A+ TABLE OF CONTENTS Chapter 1 The Revolution Is Just Beginning Page : 23 Chapter 2 E-commerce Business Models and Concepts 1 Page : 45 Ch...

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  • November 11, 2023
  • 894
  • 2023/2024
  • Exam (elaborations)
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  • 9781292343167
  • e commerce business
  • technology and society
  • 2023
  • 16th edition
  • global edition 16th edition
  • test bank e commerce business technolo
  • test bank for e commerce business tech

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  • TEST BANK for E-Commerce 2020–2021: Business, Technology and Society, Global Edition 16th Edition by Kenneth Laudon & Carol Traver. All Chapters 1-12. (Complete Download)
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E-Commerce 2020–2021: Business, Technology and Society, Global Edition 16th Edition by Kenneth
Laudon & Carol Traver.

TEST BANK for E-Commerce 2020–
2021: Business, Technology and
Society, Global Edition 16th Edition
by Kenneth Laudon & Carol Traver.
All Chapters 1-12

Chapter 1
The Revolution Is Just Beginning



True-False Questions

1. In 2007, over 115 million people purchased something online.


Answer: True Page Reference: 7 Difficulty: Easy




AACSB: Reflective Thinking


2. E-business primarily involves the application of digital technologies to business processes
external to the firm.


Answer: False Page Reference: 11 Difficulty: Moderate




AACSB: Use of IT


3. Ubiquity increases transaction costs.

Test Bank Page 1

,E-Commerce 2020–2021 Business, Technology and Society, Global Edition 16th Edition by Kenneth
Laudon & Carol Traver


Answer: False Page Reference: 14 Difficulty: Moderate




AACSB: Analytic Skills


4. Humans generally seek to reduce cognitive energy outlays.


Answer: True Page Reference: 14 Difficulty: Moderate




AACSB: Reflective Thinking


5. The universal standards of e-commerce reduce search costs for the consumer and raise
market entry costs for merchants.


Answer: False Page Reference: 15 Difficulty: Hard




AACSB: Reflective Thinking


6. Price transparency refers to the ability of consumers to discover the actual costs merchants
pay for products.


Answer: False Page Reference: 16 Difficulty: Moderate




AACSB: Reflective Thinking

,E-Commerce 2020–2021: Business, Technology and Society, Global Edition 16th Edition by Kenneth
Laudon & Carol Traver.
7. Cost transparency refers to the ease with which consumers can find out the variety of prices
in a market.


Answer: False Page Reference: 16 Difficulty: Moderate




AACSB: Reflective Thinking


8. Customization means to change a delivered product or service based upon a consumer's
preferences or past purchasing behavior.


Answer: True Page Reference: 17 Difficulty: Moderate




AACSB: Reflective Thinking


9. Web 2.0 describes a set of applications and technologies that encourage and rely on user- and
consumer-generated interactivity and content.


Answer: True Page Reference: 18-19 Difficulty: Easy




AACSB: Use of IT


10. The total amount of Business-to-Consumer (B2C) e-commerce revenues in 2007 was less
than that spent on Business-to-Business (B2B) e-commerce


Answer: True Page Reference: 20 Difficulty: Moderate




AACSB: Reflective Thinking


11. E-commerce as we know it today would not exist without the Internet and the World Wide
Web.


Answer: True Page Reference: 22 Difficulty: Easy

, 6 The Revolution Is Just Beginning



AACSB: Reflective Thinking


12. In the "small world" theory of the Web, you should eventually be able to reach any Web page
on the Web by following hyperlinks from other Web pages.


Answer: True Page Reference: 26 Difficulty: Moderate

13. The amount of venture capital raised in 2007 is lower than that raised in1995.


Answer: False Page Reference: 30-32 Difficulty: Easy




AACSB: Reflective Thinking


14. Although prices are lower on the Web, there remains considerable, persistent price
dispersion.


Answer: True Page Reference: 38 Difficulty: Hard




AACSB: Reflective Thinking


15. A predicted trend in the future of e-commerce is the change in the cast of players, as
nontraditional, entrepreneurial startup companies play a growing and more dominant role in
e-commerce.


Answer: False Page Reference: 40 Difficulty: Moderate




AACSB: Reflective Thinking


AACSB: Reflective Thinking



Multiple Choice Questions

16. Which of the following statements is not true?

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