Presentation

Marketing Mix

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Course
Management

Institution
Management

Marketing mix presentation is about the marketing planning, marketing function and strategic role, elements in a marketing strategy, steps for a good marketing strategy, Porter’s Generic strategies, Porter’s value creation, Porter’s value chain activities, Ansoff growth matrix, competitor and...

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Uploaded on March 27, 2024
Number of pages 72
Written in 2020/2021
Type Presentation
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marketing mix
marketing
planning
function
strategic
role
elements
strategy
steps
porters
generic
strategies
value
chain
activities
ansoff
growth
matrix
competitor
market
analysis
swot analysi
creation

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C8 Marketing Management
Module 3
The Marketing Mix

Module III Part I
Unit 10 - Marketing Planning

Module III Part II
Unit 11 - Marketing Implementation
Unit 12 - Control
1

,"There are three kinds of companies:

those that make things happen,

those who watch things happen,

and the rest who wonder what happened."

2

,Unit 10 – Marketing Planning

3

, Marketing Function and Strategic Role
• A strategy determines what should be done
• Operational Plans determine how the
strategy will be implemented
• Strategic Marketing implies that marketing
planning is carried out at a high level
– Where there is high-level recognition there tends
to be much better planning with marketing itself
becoming increasingly sophisticated

4

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