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MNM3712 ASSIGNMENT 4 SEMETSER 1 2024 The Grand Barbershop knows that customer loyalty can help the business boom in the best of times, but that it can also help the business survive through tough or challenging times. The Grand Barbershop wants to retain CA$5.59   Add to cart
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  5. Customer Relationship Management - MNM3712 (MNM3712)

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MNM3712 ASSIGNMENT 4 SEMETSER 1 2024 The Grand Barbershop knows that customer loyalty can help the business boom in the best of times, but that it can also help the business survive through tough or challenging times. The Grand Barbershop wants to retain

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  • Course
  • Customer Relationship Management - MNM3712 (MNM3712)
  • Institution
  • University Of South Africa (Unisa)
  • Book
  • Relationship Marketing and Customer Relationship Management

MNM3712 ASSIGNMENT 4 SEMETSER 1 2024 The Grand Barbershop knows that customer loyalty can help the business boom in the best of times, but that it can also help the business survive through tough or challenging times. The Grand Barbershop wants to retain their loyal customers and wants to attrac...

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  • May 19, 2024
  • 12
  • 2023/2024
  • Essay
  • Unknown
  • A+

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  • mnm3712 assignment 4 semetser 1 2024 the grand ba

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  • University of South Africa (Unisa)
  • Customer Relationship Management - MNM3712 (MNM3712)
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By: darshanangovender • 5 months ago

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By: BMZAcademy • 5 months ago

Thank you darshanangovende for the review, tell us if there is anything more you need about the module or any other modules please get in touch through the provided details

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BMZ ACADEMY




BMZ ACADEMY

@061 262 1185/068 053 8213/0717 513 144




BMZ ACADEMY 061 262 1185/068 053 8213/0717 513 144

, BMZ ACADEMY

Contents
QUESTION 1 ............................................................................................................................................ 3

Developing CRM Strategies................................................................................................................. 3

The following are 8 steps in CRM planning process ........................................................................... 3

Applying CRM Strategies for Growth and Retention .......................................................................... 4

Stage 1: Pre-planning .......................................................................................................................... 4

Stage 4: Developing CRM strategies ................................................................................................... 5

Strangers ......................................................................................................................................... 5

Barnacles ......................................................................................................................................... 5

Butterflies........................................................................................................................................ 6

True friends ..................................................................................................................................... 6

Stage 5: Competitive benchmarking ................................................................................................... 6

Stage 8: Selecting a CRM strategy................................................................................................... 7

Conclusion ........................................................................................................................................... 7

QUESTION 2 ............................................................................................................................................ 7

Theoretical Discussion ........................................................................................................................ 7

Practical Application of case ............................................................................................................... 8

References ............................................................................................................................................ 10




BMZ ACADEMY 061 262 1185/068 053 8213/0717 513 144

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