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AMA PCM MARKETING MANAGEMENT EXAM 2024/2025 UPDATE MOST TESTED COMPREHENSIVE QUESTIONS AND VERIFIED CORRECT ANSWERS GET IT 100% RIGHT GRADE A+

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AMA PCM MARKETING MANAGEMENT EXAM 2024/2025 UPDATE MOST TESTED COMPREHENSIVE QUESTIONS AND VERIFIED CORRECT ANSWERS GET IT 100% RIGHT GRADE A+

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  • June 14, 2024
  • 98
  • 2023/2024
  • Exam (elaborations)
  • Questions & answers

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  • ama pcm marketing management exam

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  • AMA PCM
  • AMA PCM

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AMA PCM MARKETING MANAGEMENT
EXAM 2024/2025 UPDATE
MOST TESTED COMPREHENSIVE QUESTIONS AND
VERIFIED CORRECT ANSWERS GET IT 100% RIGHT
GRADE A+


An approach using ____ analytics utilizes data to make
predictions about future marketing outcomes of interest. -
(correct answer) Predictive
What clearly distinguishes your product from those of the
competition is_____ - (correct answer) Differentiation


Engaging in ethical business practices generally has little impact
on marketing strategy and implementation. - (correct answer)
False




What is one of the four elements of the process cycle for
customer relationship management? - (correct answer)
Customer interaction

,Causal research is useful for identifying characteristics of a
target market or determining how customers use a product. -
(correct answer) True


Super-Mart decides to create its own brand of personal care
products. It enters into an agreement with a large
manufacturer of this type of product to supply Super-Mart with
the products that will carry its newly formed brand's name. This
is an example of ____ branding. - (correct answer) Store


Vertical price-fixing ensures everybody in the channel is
satisfied with their 'cut' of the profits, but the profit boost is
achieved by increased prices to consumers. - (correct answer)
True


Late majority are product followers who are price-sensitive and
risk-averse. - (correct answer) True


Everything else being equal, ___ segmentation might lead a
firm to offer its products based on some anticipated future
payoff from the consumer. - (correct answer) Educational

,Due on consumer spending per capita or industrial purchasing
trends would be identified in the ____ section of a global
market research report. - (correct answer) Economic


___ is a promotion through the use of digital technologies such
as desktops, laptops, tablets, and smartphones that does not
involve a salesperson. - (correct answer) Digital and Social
Media Marketing


A virtual organization is otherwise known as a ___ organization.
- (correct answer) Network


Internal forces such as ___ affect consumer choices. - (correct
answer) Age and attitude


The business market purchase decision process is triggered
when someone inside or outside the company identifies a
need. - (correct answer) False


Of the five dimensions of service quality, empathy means
considering things from a service provider's point of view. -
(correct answer) False

, Informing and educating the target audience about the
product's benefits and features is part of the communication
strategy in the ___ phase of the product life cycle. - (correct
answer) Introduction


The triple bottom line metric is used for measuring the financial
results of the company, but does not take into account equity,
economic or environmental considerations. - (correct answer)
False


One of the biggest challenges marketing managers face in social
media marketing is measuring their social media campaign's
value. - (correct answer) True


Centrum Vitamin's offer to buy a bottle of 100 and get an extra
mini-bottle of 20 free is an example of using ___ as a sales
promotion approach. - (correct answer) Multiple purchase
offers


When Claire purchased her new cell phone, she was offered an
opportunity to purchase a car charger and a cover together at a
reduced price. The cell phone provider was using a ___
strategy. - (correct answer) Price bundling

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