Exam (elaborations)
BADM 7190 Quiz 5 Questions with Explanations of Answers | latest upate 2024
- Course
- Institution
BADM 7190 Quiz 5 Questions with Explanations of Answers | latest upate 2024
[Show more]
Seller
Follow
ACTUALSTUDY
Reviews received
Content preview
BADM 7190 Quiz 5concentration corporate strategy - ANS-firm focuses on one product line in (usually) one market
market penetration, market development, and product development - ANS-growth within the
concentration corporate strategy can be achieved through the following.
market penetration - ANS-expanding the share of existing markets with the intent of increasing
market share through greater marketing efforts (via: adding sales people, increases in ad
expenditures and publicity, and offering extensive sale promotion items)
issues with market penetration - ANS-market saturation, usage rates. market share of
competition, and attainment of economies of scale
market development - ANS-enter new markets with existing products and services. often
defined geographically
issues with market development - ANS-outbound/inbound logistics, prior success evaluated
against relevant metrics, saturation of new/existing markets, and excess production capacity
product development - ANS-new products in existing markets. seek increased sales by
improving/modifying existing products/services. It typically entails large R&D expenditures
(internal and external)
issues with product development - ANS-successful products in the maturity stage, industry with
rapid technological changes, and when the firm possesses those R&D capabilities, when
competitors offer better quality products at comparable prices, and when new products compete
in a high-growth industry
Three forms of integration - ANS-backward vertical, forward vertical, and horizontal integration
backward vertical integration - ANS-move closer to the supply side
forward vertical integration - ANS-move closer to the distribution channel
horizontal integration - ANS-seek ownership of competitors
issues with backward and forward vertical integration - ANS-inconsistency, ratios, capital and
human resources, profit margin of suppliers and distributors, speed of acquiring resources
inconsistency with backward and forward integration - ANS--supply side (differentiators v. cost
leaders)
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller ACTUALSTUDY. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for CA$11.24. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
79064 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now