Exam (elaborations)
OSU chapter 1 BA 223 Terms in this set (20) Marketing creating, communicating and delivering VALUE (the point where the product, service, idea come together with customers, and the EXCHANGE that happens at that point. Marketing is not about selling stuf
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OSU chapter 1 BA 223 Terms in this set (20) Marketing creating, communicating and delivering VALUE (the point where the product, service, idea come together with customers, and the EXCHANGE that happens at that point. Marketing is not about selling stuff it's about satisfying needs Marke...
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