Exam (elaborations)
Exam 2 Vocab (Ch. 9 & 10) Terms in this set (50) Situation Analysis the study of the internal and external factors that affect marketing strategies 5 C's of marketing customer, competitors, collaborators, context, company Company products, com
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Exam 2 Vocab (Ch. 9 & 10) Terms in this set (50) Situation Analysis the study of the internal and external factors that affect marketing strategies 5 C's of marketing customer, competitors, collaborators, context, company Company products, competitive advantages, brands, objective...
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