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MNG3701 Assignment 2 Semester 2 2024 Conduct an internet search and access the Vodacom Group Limited Integrated Report for the year ended 31 March 2022. Explain the importance of analysing the micro-environment. Briefly explain any three approaches th CA$3.99   Add to cart
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MNG3701 Assignment 2 Semester 2 2024 Conduct an internet search and access the Vodacom Group Limited Integrated Report for the year ended 31 March 2022. Explain the importance of analysing the micro-environment. Briefly explain any three approaches th
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MNG3701 Assignment 2 Semester 2 2024 Conduct an internet search and access the Vodacom Group Limited Integrated Report for the year ended 31 March 2022. Explain the importance of analysing the micro-environment. Briefly explain any three approaches that can be used to analyse the micro-envi...

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  • August 29, 2024
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Table of Contents
Introduction ................................................................................................................ 3

1. Micro-Environment Analysis ................................................................................... 3

1(a) Importance of Analyzing the Micro-Environment ............................................. 3

Approaches to Analyze the Micro-Environment ...................................................... 3

1(b) Strengths and Weaknesses of Vodacom ........................................................ 4

Using the SWOT analysis approach, two strengths of Vodacom include: ........... 4

Two weaknesses include .................................................................................... 4

2. Four-Corner Analysis ............................................................................................. 4

2(a) Explanation of the Four-Corner Analysis ......................................................... 4

2(b) Major Competitor of Vodacom ......................................................................... 5

2(c) Analysis of MTN Group Using the Four-Corner Analysis ................................. 5

3. Capabilities and Value Chain Analysis ................................................................... 5

3(a) Concept of Capabilities ................................................................................... 5

3(b) Vodacom’s Capabilities Classified through the Value Chain ........................... 6

4. Differentiation Strategy of a Cell Phone Brand ................................................... 6

Conclusion ................................................................................................................. 7

References ................................................................................................................. 8




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