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MKTG 3213 Exam 2(OSU Marketing 3213 Prof. Kusmeski Modules 6-13)questions well answered latest update (66)
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MKTG 3213 Exam 2(OSU Marketing 3213 Prof. Kusmeski Modules 6-13)questions well answered latest update (66)

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  • October 17, 2024
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  • 2024/2025
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  • mktg 3213 exam 2osu marketing 3213 prof kusmeski

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MKTG 3213 Exam 2(OSU Marketing 3213
Prof. Kusmeski Modules 6-13)questions
well answered latest update (66)

Like most developed countries, much of America's productivity is based on which type of industry?



A. Production

B. Service

C. Advertising

D. Intellectual - correct answer ✔✔Service



The world is now largely a _________-based economy.



A. Industrial

B. Intelligence

C. Service

D. Agricultural - correct answer ✔✔Service



Market research that goes into the creation and production of a new car is best described as a(n):



New Market

Target Segment

Industrial Product

Hidden Service - correct answer ✔✔Hidden Service



The majority of new marketing jobs being added to the American economy are based in:

,Technology

Agriculture

Services

Intelligence - correct answer ✔✔Services



Managers in production-based industries are generally unconcerned with the services side of marketing.



True

False - correct answer ✔✔False



Service organizations must inherently be small in order to manage service providers.



True

False - correct answer ✔✔False



What is co-production?



The collaboration of two or more production companies

The involvement of the consumer in the act of providing the service

When two service providers create a new service for consumers

Customer input, such as satisfaction surveys - correct answer ✔✔The involvement of the consumer in
the act of providing the service



Allyson is looking for jobs she can apply to after graduation. She is primarily searching for jobs closer to
the "All Service" side of the product-service spectrum. Which type of job is she most likely to pursue?



Consulting

Agricultural Production

Merchandise Design

,Computer Hardware - correct answer ✔✔Consulting



Services can only be provided to people.



True

False - correct answer ✔✔False



A housecleaner's services would best be categorized under which dimension of service outcomes?



Visible

Required

Beneficial

Invisible - correct answer ✔✔Visible



Which of these is an example of people processing?



Lawn Service

Healthcare

Recycling - correct answer ✔✔Healthcare



Which of these is an example of possessions processing?



Bitcoin

Fitness center

Appliance repair

Musical concert - correct answer ✔✔Appliance Repair



Which of these is an example of mental stimulus processing?

, Providing a Tattoo

Insurance

Education

Veterinary services - correct answer ✔✔Education



Which of these is an example of information processing?



Photography

Physical therapy

Cooking

Software consulting - correct answer ✔✔Software Consulting



Which of these is not a key characteristic of services?



intangibility

consistency

perishability

inseparability - correct answer ✔✔Consistency



Why is intangibility an important characteristic of services?



Services must be visible to have value.

Services are regularly monitored for change.

Services cannot be stored for later consumption.

Services are a performance that cannot be resold. - correct answer ✔✔Services are a performance that
cannot be resold



Why is perishability an important characteristic of services?

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