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Solutions for Business Communication, Polishing Your Professional Presence, 2nd Canadian Edition by Shwom (All Chapters included)
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Complete Solutions Manual for Business Communication, Polishing Your Professional Presence, 2nd Canadian Edition by Barbara G. Shwom, Lisa Gueldenzoph Snyder, Liz Clarke ; ISBN13: 9780136472704...(Full Chapters included and organized in reverse order from Chapter 12 to 1)...1.Becoming a successful ...

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  • December 20, 2024
  • 221
  • 2022/2023
  • Exam (elaborations)
  • Questions & answers

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Business Communication,
Polishing Your Professional
Presence, 2nd Canadian Edition by
Barbara G. Shwom



Complete Chapter Solutions Manual
are included (Ch 1 to 12)




** Immediate Download
** Swift Response
** All Chapters included

,Table of Contents are given below




1.Becoming a successful Business Communicator

2.Managing the Communication Process: Analyzing, Composing,

Evaluating

3.Who Am I? Understanding Interpersonal Communication Styles

4.Who Are You? Understanding Intercultural Communication and

Workplace liersity

5.What Are the Tools and What Are the Rules? Communication

Technologies in the Workplace

6.How Can We Be Better, Together? Collaboration and Productivity

7.Communicating Routine and “Bad News” Messages

8.Communicating Persuasive Messages

9.Finding and Evaluating Business Information

10.Preparing Business Reports and Proposals

11.Preparing and Delivering Business Presentations

12.Communicating Your Professional Brand: Social Media, Resumés,

Cover Letters, and Interviews

,Solutions Manual organized in reverse order, with the last chapter displayed first, to ensure that all chapters
are included in this document. (Complete Chapters included Ch12-1)


Chapter 12: Communicating Your Professional Brand: Social
Media, Resumes, Cover Letters, and Interviews
LECTURE OUTLINE
LEARNING OBJECTIVES
12.1 How do you polish your professional presence for a job search?
12.2 How do you compose effective resumes and cover letters?
12.3 How do you prepare for a job interview?



INTRODUCTION

• Your professional brand helps you stand out from other job applicants
• This chapter helps develop your professional brand and communicate it through your social media
presence, your resumes and cover letters, and your job interviews.



LEARNING OBJECTIVE 12.1
How do you polish your professional presence for a job search?

Teaching Tip: Ask each student to identify three careers goals, three strengths, and three skills, then in
groups of two or three ask students to discuss whether their skills and strengths are natural leads to
their career goals.

Examine your career goals, strengths, and skills (Exercises 1 and 2)

• See FIGURE 12.1 on how to create a list of your sellable qualities, weaknesses, areas of expertise, and
experiences
• Update this list frequently

Define your brand message and create strategic social media content (Exercises 3, 4 and 5)

• Create a consistent, memorable brand image by using the same professional photograph on all your
social media sites and link these sites to each other.
• Post content that projects positive image, generates interest, and includes valuable information.
• Review content created by others about you.
• Make yourself visible and valuable (see FIGURE 12.3 – How to target specific social media platforms
during. Job search and FIGURE 12.4 – How to highlight your value to employers in your social media
content).
• Crete strategic social media content.
• See FIGURE 12.2 – How to compose your brand message.
• Analyze how you appear to employers (your professional brand) (see FIGURE 12.5 – How to evaluate
your virtual image).
• Review the professionalism of your emails, business cards, telephone and online image.


P a g e | 12-1

, Discussion Starter: What types of resumes have students used in the past (functionl, chronological,
video, etc.t? Why have they used these types of resumes in particular?



LEARNING OBJECTIVE 12.2
How do you compose effective resumes and cover letters?

Examine your options for organizing your resume (Exercise 6)

• Chronological resumes emphasize your experiences (see FIGURE 12.6 – How to create Chronological
resume to focus on experiences).
• See Figure 12.7 on how to compose effective work experience d skills and abilities sections.
• Functional resumes emphasize your transferable skills.
• Combined resumes balance your skills and experiences.

Compose customized resume content (Exercises 7, 8, 10, and 13)

• Tailor your resume to meet the needs of the employer d of the company that you want to work for.
• Develop multiple resumes for different jobs, if necessary.
• Ensure that your resume is honest.

Compose persuasive cover letters (Exercises 11 and 12)

• Use the ID model from chapter 8 to sell your yourself to an employer.
• Ensure the cover letter demonstrates that you re great fit for the job as well as for the company that you
want to work for.
• See FIGURE 12.8 on. How to write a solicited cover letter

Evaluate your content and design (Exercise 9 and 13)

• Ensure your content clear, complete, and concise
• Use keywords from the job posting
• Edit and proofread the resumes
• Evaluate the effectiveness of the design. Do not use fancy and complicated designs that would make it
difficult for electronic scanners to son your content.
• Get feedback on your resume from others

Create an effective follow-up method

• Contact the employer about five days after submitting your job application
• Pin strategically to get the most out of this follow up

Discussion Starter: ask students to share their most successful interviews. What do successful
interviews have in common?




P a g e | 12-2

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