Liamxavier

Purchase involvement - -the level of concern for, or interest in, the purchase process triggered by the need to consider a particular purchase; temporary state, influenced by interaction of individual, product, and situation -Desire to resolve a problem depends on: - -1) magnitude of discrepancy between the desired and actual states 2) relative im

It is important for consumer researchers to understand the nature and power of attitudes. - -An attitude is a predisposition to evaluate an object or product positively or negatively. We form attitudes toward products and services, and these attitudes often determine whether we will purchase or not. Three components make up an attitude: beliefs, affect, and behavioral intentions. Attitude researchers traditionally assumed that we learn attitudes in a fixed sequence: First we form beliefs (cogn...

Discuss the two levels and the two dimensions of the environment. Provide examples of each. - -2 Levels: 1) Macro: large-scale, environmental factors -economic conditions - politics -landscape 2) Micro: social aspects and immediate surroundings. -people in your family - a particular salesperson - a clean store 2 Dimensions 1) Social Environment: social interactions -two types of social interaction: -direct social interaction: someone talking to a sales-representative about w...

consumer behavior - -The totality of consumers' decisions with respect to the acquisition, consumption, and disposition of goods, services, activities, experiences, people, and ideas by (human) decision-making units [over time]. -offering - -A product, service, activity, experience, or idea offered by a marketing organization to consumers. -"Totality of decisions..." - -Whether What Why How When Where How much/ How often/ How long -"about the consumption..." - -Acquisition Usage ...

Purchase involvement - -the level of concern for, or interest in, the purchase process triggered by the need to consider a particular purchase; temporary state, influenced by interaction of individual, product, and situation -Desire to resolve a problem depends on: - -1) magnitude of discrepancy between the desired and actual states 2) relative importance of problem -Nominal decision making - -no decision per se; problem is recognized, internal search and then purchase; POP is important ...

Purchase involvement - -the level of concern for, or interest in, the purchase process triggered by the need to consider a particular purchase; temporary state, influenced by interaction of individual, product, and situation -Desire to resolve a problem depends on: - -1) magnitude of discrepancy between the desired and actual states 2) relative importance of problem -Nominal decision making - -no decision per se; problem is recognized, internal search and then purchase; POP is important ...

Consumer behaviour - -The buying behaviour of final consumers (individuals and households who buy goods and services for personal consumption). ->Easy to study what consumers do, but much harder to figure out why they do it!<--- -Why study CB? - -To plan effective marketing strategies -Predict the effect of potential marketing actions -Understand why past marketing actions were ineffective -Avoid repeated trial and error -To help with segmentation and targeting -Factors that inf...

Consumer Behavior - -the study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society -4 Applications of Consumer Behavior - -1. Marketing Strategy 2. Regulatory Policy 3. Social Marketing 4. Informed Individuals -Market Analysis 4 Components - -1. The Consumers 2. The Company 3. The Competitors 4. The Con...

Is it better to invest resources into retaining current customers or attracting new fans? What is this called? - -Current. Frequency Escalator -Are sports teams recession proof? - -No -tourney pre masters - -shell houston open -5 Ps of Sports Marketing - -Product, Price, Promotion, PR, Place (product distrib) -5 Core Values of ND Athletics - -Community, Education, Excellence, Faith, Tradition -An effective sports loyalty program will... - -Reward the behavior that matters most, st...

Goal of Psychology - -to understand how our minds affect our thoughts, feelings, and actions. -Goal of Social Psychology - -to understand how other people affect our thoughts, feelings, and actions -Goal of Marketing - -to influence consumers (by creating value for them) -Goal of Consumer Behavior - -to understand how individuals, groups, and organizations select, secure, use and sips of products, services and experiences. -Internal Influences on Consumer Behavior - -perception, lear...