Liamxavier

purchase involvement - -the level of concern for, or interest in, the purchase process triggered by the need to consider a particular purchase. its a temporary state. -product involvement - -the personal relevance of a particular product category, can be involved in brand and still have low purchase involvement -nominal decision making - -habitual decision making. Low involvement with products, Brand loyal purchase-commitment to brand, repeat purchase. -Limited decision making - -involv...

NYT "Penetrating the Mind by Metaphor" - Summary - -Mr. Zaltman considers that focus groups and questionnaires are usually a waste of time, and 60 to 80% of products using these techniques fail. He is the creator of ZMET, the Zaltman Metaphor Elicitation Technique. Mr. Zaltman argues that consumers can't tell you what they think because they don't know. Their most profound thoughts, the ones that account for their behavior in the marketplace, are unconscious. Not only that, he insists, those...

NYT "Penetrating the Mind by Metaphor" - Summary - -Mr. Zaltman considers that focus groups and questionnaires are usually a waste of time, and 60 to 80% of products using these techniques fail. He is the creator of ZMET, the Zaltman Metaphor Elicitation Technique. Mr. Zaltman argues that consumers can't tell you what they think because they don't know. Their most profound thoughts, the ones that account for their behavior in the marketplace, are unconscious. Not only that, he insists, those...

Consumer Behavior - Week 2 Readings Questions and Answers Grade A+ 2023

Purchase involvement - -the level of concern for, or interest in, the purchase process triggered by the need to consider a particular purchase; temporary state, influenced by interaction of individual, product, and situation -Desire to resolve a problem depends on: - -1) magnitude of discrepancy between the desired and actual states 2) relative importance of problem -Nominal decision making - -no decision per se; problem is recognized, internal search and then purchase; POP is important ...

Consumer Behavior - -Searching for, purchasing, using, evaluating, and disposing of products and services that they expect with satisfy their needs. -Personal Consumer - -buys goods and services for his or her own use, for the use of the household, or as a gift for a friend; the "end user"; -Organizational Consumer - -Includes business, government agencies, and institutions which must buy products, equipment, and services in order to run their organizations. -Production Orientation - ...

consumer behavior - -the totality of consumers' decisions with respect to the acquisition, consumption and disposition of goods, services, time and ideas by human decision making (overtime) -offering - -a product, service, activity, experience or idea offered by a marketing organization to consumers -what does consumer behavior reflect? - --the totality of decisions about -the acquisition, usage and disposition -of an offering (goods, services, time and ideas) -by decision-makers -ove...

Consumer Behavior - -The totality of consumers' decisions with respect to the acquisition, consumption, and dispositions of goods, services, time, and ideas by human decision making units (over time) - CB also studies how consumers make decisions about personal finances -Offering - -A product, service, activity, experience, or idea offered by a marketing organization to consumers -Acquisition - -The process by which a consumer comes to own an offering - Includes other ways of obtaining...

Consumer behavior - -set of value-seeking activities that take place as people go about addressing their real needs -Consumption - -Process by which consumers use goods, services, or ideas and transform the experience into value -Consumer orientation - -way of doing business in which the actions and decision making prioritize consumer value and satisfaction -Market Orientation - -organizational culture that embodies the importance of creating value for customers among all employees -...

How is marketing research defined? What are the key elements of this definition? - -Marketing research is the process of gathering and interpreting data for use in developing, implementing, and monitoring the firm's marketing plans. Its key elements are the product or service, its price, its placement or the channels in which it is distributed, its promotion, the tangible elements at the point of contact, and the processes and people involved in making the exchange or delivering the service. ...