MGT 6311 Midterm Questions And Answers 2022/2023// MGT 6311 - Final Exam Questions And Answers 2022/2023// MGT 6311 Midterm Questions And Answers 2022/2023//MGT 6311 Final Exam Questions And Answers 2022/2023 // MGT6311Final Exam 2022/ MGT 6311: Digital

near field communication - Answer- a set of communication protocols that enable two devices, one of which is usually a mobile device, to communicate when they are within four cm of each other QR code - Answer- quick response code. a machine readable code like a barcode that can be used to store i...

What are the three most popular forms of video content? - Answer- - Comedy - Music - News Annotation - Answer- A comment or instruction added as text on a Youtube video (phased out in 2017) Three things captions do - Answer- - labels a scene - identifies a location or person - narrates dia...

What aspects of a video can be optimized for VSEO? - Answer- title, thumbnail, meta tags Give some strategies for VSEO - Answer- upload new content regularly, encourage engagement via likes, shares, subscriptions, track metrics and delete unsuccessful videos, use most important keywords in 1st 3 ...

specific, measurable, achievable, relevant, and time-bound. - Answer- Explain the acronym in the term S.M.A.R.T goals false - Answer- T/F: people who were told to "do their best" performed better than those who were given specific targets. Excessive risk-taking increase in stress, feelings o...

organizational change - Answer- The adoption of a new idea or behavior by an organization organizational structure - Answer- The framework in which an organization defines how tasks are divided, resources are deployed, and departments are coordinated disruptive innovation - Answer- Innovations...

Two drug companies agree to work together to pool their research and development funds to develop a new drug for arthritis. In doing so, these two organizations have A.formed a union. B.formed a strategic alliance. C.analyzed their internal environment. D.influenced the mass media. - Answer- B. ...

What's the second largest search engine besides Google? - Answer- YouTube The four most common video types are - Answer- explainers how to videos product demos testimonials When was YouTube's first video aired? How many hours of video are watched on the platform monthly? What % of views...

Youtube Stats - Answer- - First video aired on 4/23/05 - over 1 billion unique visitors/month, 6 billion hours of videos/month - 25% of views come from mobile devices - Second largest search engine behind Google - 17% of all internet traffic - 56% of vides are <2mins Most common videos ...

Shift in marketing mix - Answer- Reach, effectiveness, and efficiency goal of marketing - Answer- to create a product/service that sells GOST hierarchy - Answer- Goals, Objectives(specific metrics), Strategies, tactics aka hierarchy towards achieving goals 5 C's - Answer- Customer, competi...

What are the two biggest components of US ad spending, and how are they trending? - Answer- What are the two biggest sources of online traffic, and how are they trending? - Answer- How are budgets in the US changing per mobile, desktop, TV and digital? - Answer- What are s...