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Consumer Behaviour Lectures and Coursework example
This bundle contains the full lecture notes from the module of Consumer Behaviour (Year 2) as well as an example of a first class presentation, which is the coursework
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The case of Burberry - consumer behaviour theory applied
£50.49
Presentation counting as coursework for consumer behaviour. This explores the case of Burberry and how they went from a "classy" brand positioning to a cool and more marketable model.
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Preview 3 out of 16 pages
Add to cartPresentation counting as coursework for consumer behaviour. This explores the case of Burberry and how they went from a "classy" brand positioning to a cool and more marketable model.
£50.49
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Lectures 1 to 10
£50.49
Lecture notes containing detailed chronological order of all material covered from weeks 1 to 10
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Preview 4 out of 44 pages
Add to cartLecture notes containing detailed chronological order of all material covered from weeks 1 to 10
£50.49
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