Essay
Essay Unit 5 - Marketing Travel and Tourism Products and Services
- Institution
- PEARSON (PEARSON)
P1 unit 5 assignment 1 Passed first time
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Company ethosa company ethos is a set of values and beliefs that is set by a company. These are
most commonly shown in a statement, the statement is used to communicate the
objectives of the company to the stakeholders, it is also used to be able to help the
employees by giving them a guide of what to follow. A company ethos can change
how a company works or produce their products, a company ethos could be to
become more environmentally friendly and have environmental awareness or ike
alton towers say that they say “ We take seriously our responsibility to look after our
guests and the animals in our care, employing the highest standards of safety,
security and welfare.” that is their company ethos.
Company ethos can have a big change in products such as if alton towers want to be
more socially responsible they will have to change their products as the products
they might sell could be bad for the environment so they would change their
packaging of food/drinks that they sell to be more environmentally friendly. They
would also have to change their marketing to say that they are now more
environmentally friendly
Consumer protection
Consumer protection is in reference to legislation, standards and codes of practise
that are put in place in order to protect any consumers from unfair trading, in 1987
the consumer protection act was passed that makes giving customer misleading
prices about goods and services a crime, such as if alton towers where to say that
they have wheelchair accessibility throughout their park and when you arrive there
isn't chair accessibility then that would be in breach of the customer protection act.
Trade description act
The trade description act makes it an offence to lie about their goods or services
knowingly, this means the descriptions must be accurate, this call all relate to good
including
● age,
● quantity or size,
● fitness for purpose,
● composition,
● method and place of manufacture
● and approval or recommendations
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