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Summary Final Project Part I Final Submission.docx MBA 502 Final Project Part I Final Submission: Microeconomic Analysis Paper Apple Inc. (MacBook) Department of Business Administration, Southern New Hampshire University MBA 502: Economics of Business Fina
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Final Project Part I Final S MBA 502 Final Project Part I Final Submission: Microeconomic Analysis Paper Apple Inc. (MacBook) Department of Business Administration, Southern New Hampshire University MBA 502: Economics of Business Final Project Part I Final Submission: Microeconomic Analysis ...
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MBA 502
Final Project Part I Final Submission: Microeconomic Analysis Paper
Apple Inc. (MacBook)
Department of Business Administration, Southern New Hampshire University
MBA 502: Economics of Business
Final Project Part I Final Submission: Microeconomic Analysis Paper
Apple Inc. (MacBook)
Part I Milestone One: Supply, Demand, and Market Equilibrium
FINAL PROJECT PART ONE MILESTONE ONE: APPLE 2
Final Project Part One Milestone One: Apple Product Introduction/Overview
FINAL PROJECT PART ONE MILESTONE ONE: APPLE 2
Final Project Part One Milestone One: Apple Product
Introduction/Overview
Final Project Part One
Milestone One: Apple
Product Introduction/Overview
The company I would like to research will be Apple and the product will be about their
MacBook line. Since the early 2000s, Apple is one of the most profitable and most recognized
companies in the world. You can't watch TV without seeing Apple on News Channels, TV
Shows, Commercials, or even home use. I would use Marginal Analysis in the Apple
Company to find age demographics of sales, annual sales of products, and production cost to
buyer's price. Also, keep an eye on different companies to provide a better product to keep the
, consumer satisfied and returning to the company. "Apple benefited from remote work and
learning trends, reporting sales in its iPad and Mac segments of $6.58 billion and $7.08 billion,
which beat expectations of $4.88 billion and $6.06 billion." (Nellis, S. 2020)
A. Elasticity
The elasticity of supply and demand from Apple’s reasonable priced product, The
MacBook, is determined mostly on the price of raw materials and labor power. But recently, the
demand of the brand is slightly behind the beefed up, MacBook Pro, due to the components and
branding the flagship laptop has. “Demand for a normal product will simply decline once prices
are raised. But when you are talking about an outstanding brand like Apple, with a very strong
reputation in the corporate and social world, demand changes will hardly be noticed even when
Final Project Part I Final Submission: Microeconomic Analysis Paper
Apple Inc. (MacBook)
prices are raised. Are Apple products sensitive to price changes? I would say no, because the
demand for Apple products is exceptionally strong, which makes them more price inelastic than
elastic.” (“The Gadget Lover”, 2020) Time would be another elasticity of supply and demand
dealing with production of raw materials, assembly of product, labor production time, and even
release dates for marketing product when shipped and promoted my company.
B. Non-Price Factors of Demand
Two Major non-priced factors of demand, like future expectations and available income
of customers at product release, are biased on the customer’s desires for the product. The public
expectations of the product will be biased on advertising the new features, certain discounts the
MacBook will provide different than their rivals, and brand loyalty. A costumer’s finance will
also determine if it reasonable to purchase the laptop. With different versions provided the public
could reserve a newer laptop or try to reserve an older model version. “The upstream supply
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