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Report of critical evaluation for the articles: “Incorporating a gender approach in the hospitality industry: Female executives’ perceptions” and “The future for Africa air transport: Learning from Ethiopian Airlines”.£7.49
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Report of critical evaluation for the articles: “Incorporating a gender approach in the hospitality industry: Female executives’ perceptions” and “The future for Africa air transport: Learning from Ethiopian Airlines”.
Research Methods For The Services Sector. Report of critical evaluation for the articles: “Incorporating a gender approach in the hospitality industry: Female executives’ perceptions” and “The future for Africa air transport: Learning from Ethiopian Airlines”.
Report of critical evaluation for the
articles: “Incorporating a gender
approach in the hospitality industry:
Female executives’ perceptions” and
“The future for Africa air transport:
Learning from Ethiopian Airlines”.
By
Student no:
Course: MSc Tourism and Hospitality. Faculty of Business and
Law. University of Sunderland in London.
Tutor:
Introduction
,CHTM38 - Research Methods for The Services Sector
(2020/1 - London - FL9 - TRM1)
The report will critically evaluate the methodology and method used for two types of
articles. Those articles are the following stated below.
1)- “Incorporating a gender approach in the hospitality industry: Female executives’
perception “and;
2)- “The future for African air transport: Learning from Ethiopian Airlines.”
The first article is a research project describing and observing what are the obstacles female
management gender encounter during their career. For this type of research, qualitative data
has collected in the form of interviews.
On the other hand, the second article is possible to observe that this type of research project
differs from the first one because the author used a quantitative data for answering the
research question for the African air transport. Additionally, the second article does not have
much connection with social psychology much as the first one. The aim of the author was
more to find the efficiency and the supply that the Ethiopia airline offers to minimise the
competitiveness between the two airlines.
This report aims to understand if methods and methodologies applied by the authors for
these researches defined accurately in term of answering their questions research provided in
the literature review.
The debate regarding the understanding of the execution of these reports is to identify if
authors used methods to minimised their bias towards the objectives of their research and if
they were able to answer the research questions without following their interpretation of data
but instead responding them by using a valid philosophy structure where scientists employ
for a research project.
1
, CHTM38 - Research Methods for The Services Sector
(2020/1 - London - FL9 - TRM1)
The foundation for social research work based on the different types of philosophy defined
such as ontological, epistemological and axiology (Killiam, 2015). Therefore, the researcher
began the path for his/her work based on the according type of philosophy.
Others paradigm will follow after chosen a type of philosophy with a consequence of patterns
according to the empirical study of the research.
Further, the author of this report will examine another essential part of the research, which is
the ethical issues. Ethics can obstacle the research occurring limitation as the author must
follow the policy guideline regarding on the damage, felling and the reputation of the
interviewer/interviewers, and avoidance for the distribution or sharing of personal details and
data used for the research project (Miles et al., 2014 pp.60-68).
Critical evaluation of the article number one.
On the main body for this report, the author will describe the two articles, and she will
identify the critical evaluation of the methodology and methods used.
Therefore, the main body of this report divided into two sections. The upper part will be
investigating the first article following the second lower part for article number two.
The first article titled “Incorporating a gender approach in the hospitality industry: Female
executives’ perceptions” gives out the idea of feminism project research approach. (Monica
et al.,2019).
It is possible to notice the authors’ names below the title of this paper. The author if this
report has identified that the four authors of the first article are all women.
The knowledge about the article referring to feminist content has identified by reading the
article and researching the authors’ previous articles content. Two of these authors wrote an
excellent quantity of articles related to a gender gap pay and women work-related issues.
(Monica et al.,2019).
2
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