This a presentation that evaluates Metro bank's digital marketing strategy. It includes a situational analysis, SWOT analysis, social media strategy, business revenue, online value proposition and recommendations that Metro Bank can do
Digital Marketing Assignment
Joshua Arcers: 19824671
Harry Gross: 19842196
Alex Allen: 19816922
Abz Parvaneh: 19828305
, • Current situation and background analysis
• Micro and Macro environmental factors and SW
• Analysis of Customer, Marketplace, Competitio
and Partners analysis,
Table of • business and revenue models
• online value proposition
Contents • website analysis
• market research and remix
• social media
• digital channels
• evaluation/conclusion
, It was founded in 2010 by Anthony Thomson an
Hill
The Banking industry is becoming digital
The bank has lost almost 90% of it’s value in 201
Current (Guardian, 2018)
Situation and
Background
Analysis
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller joshuaarcher. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for £2.99. You're not tied to anything after your purchase.