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Metro Bank Digital Marketing Assignment £2.99   Add to cart

Exam (elaborations)

Metro Bank Digital Marketing Assignment

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This a presentation that evaluates Metro bank's digital marketing strategy. It includes a situational analysis, SWOT analysis, social media strategy, business revenue, online value proposition and recommendations that Metro Bank can do

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  • November 19, 2021
  • 16
  • 2020/2021
  • Exam (elaborations)
  • Answers
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joshuaarcher
Digital Marketing Assignment
Joshua Arcers: 19824671
Harry Gross: 19842196
Alex Allen: 19816922
Abz Parvaneh: 19828305

, • Current situation and background analysis
• Micro and Macro environmental factors and SW
• Analysis of Customer, Marketplace, Competitio
and Partners analysis,
Table of • business and revenue models
• online value proposition
Contents • website analysis
• market research and remix
• social media
• digital channels
• evaluation/conclusion

, It was founded in 2010 by Anthony Thomson an
Hill
The Banking industry is becoming digital
The bank has lost almost 90% of it’s value in 201
Current (Guardian, 2018)

Situation and
Background
Analysis

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