Lecture notes
STRATEGIC PLANNING & THE EVENT PLANNING PROCESS
- Module
- Event management
- Institution
- The University Of Salford (USAL)
public events private events volunteer events
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Date: 18/10/21Module: Managing international events
-In business and industry, there are 3 sectors which denote the type of business in
operation;
● PRIVATE SECTOR
● PUBLIC SECTOR
● VOLUNTARY SECTOR
-For Event Managers and Organisers it is vital to know which sector their event belongs to.
-Private Sector consists of industries and commercial companies not owned or controlled by
Government.
-Seeks direct profit from leisure, event and tourism events.
-Creation of events in response to consumption, hobbies and popular activities.
-Provides services and products to customers, organisers and stakeholders.
e.g. travel, entertainment, attractions, music & art, merchandise etc.
(Page & Connell, 2010)
Public Sectors
-Public sector – part of a country’s economy which is controlled or supported by the
government.
-Funded by government departments and bodies.
-Often run by local authorities / councils.
-Not commercially oriented, but can work with commercial objectives.
-Inclusive to many participants.
-Often aimed at local communities (social cohesion).
(Page & Connell, 2010)
-Public sector involvement is based on a number of rationales;
Co-ordinating and Planning
- Working towards a common goal; Provision of services and facilities. (e.g. celebrations,
amenities).
Stimulation and Incentives
- Achieving development ; Social objectives (e.g. employment, improving health)
Marketing and Promotion
- Raising public awareness ; Attracting investment ( e.g. community pride, development &
growth)
Intervention and protection
– Provision of absent services ; public interest services. (children services, community
service groups)
(Page & Connell, 2010)
-Leisure provision towards ‘the public good’.
-Often funded through taxation to benefit resident population.
£200 bn spent by 11,000 public sector bodies (2010)
-Aimed at communities and society rather than customers and markets.
-Rely’s heavily on government public policy.
(Page & Connell, 2010)
-Public sector subsidies and manages facilities and services for local people;
, ● Museums & Art galleries
● Christmas markets
● Carnival
-Co-ordinating and planning; working towards a common goal with members of the public
-Stimulation and incentives; achieving development; social objectives like improving health
-Is it a private or public venture?
-Leisure provision in public sector is aimed towards public good.
-Find investors that may want to gain traction in that particular community.
-Can apply to the council for funding for a public sector event.
-Aimed at communities and society.
Volunteer Sectors
-Comprises a myriad of societies, organisations, clubs and associations focused on
providing leisure opportunities.
-Recreation and sport organisations
-Community service groups
-Community development groups
-Community action groups
-Social groups
-Often Charity based for social integration, fund raising and desire to help communities with
no expectation of payment.
-Seeks to enhance community spirit and cohesion by increasing participation.
-Organised and managed by members of local communities.
-Not wholly funded by private or public sector; grants available to assist funding.
-Products and services provided free of charge or discounted.
-Generates solutions to common local issues.
-Four types of volunteer involved in the free provision of time;
● Altruistic volunteer – Gives time for no payback.
● Market volunteer – Time given with some payback.
● Motivated volunteer – Motivated by a cause.
● Leisure volunteer – Seeking a leisure experience.
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