This essay covers Unit 3: Using Social Media in Business Learning Aim B and C.
Covers all learning aims.
It explains the audience profiles of different social media websites and the different ways in which a business can use social media. Further, it assesses the different ways in which a busine...
BTEC Level 3 National Diploma in IT: Unit ITU03 How Businesses use Social Media A2
Develop a plan to use social
media in a business to meet
requirements
&
Implement the use of social
media in a business
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Chris White
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EDITU03 A2-V1-IMPROVED SOCIAL MEDIA PLAN/REPORT
, BTEC Level 3 National Diploma in IT: Unit ITU03 How Businesses use Social Media A2
IMPROVED SOCIAL MEDIA PLAN AND IMPLEMENTATION
Contents Page
Section 1: Introduction & Business Requirements
Section 2: Social Media plan
- Smart Objectives
- How should they encourage their existing users to start interacting
on the different social media you have chosen?
- How can they promote both the business and each social media
account?
- How will you monitor success?
- Time Scales & Responsibilities
- SMART targets for measuring the successful use of social media
within an organisation
- How you can interact with Customers
- Social Media Selection?
- Facebook
- Twitter
- Instagram
- Types of Keywords that you will use (HASHTAGS)
- A publishing schedule
- Social Media Policy
- How you plan to develop an Online Community
Section 3: Planning Justification
Section 4: Client Interview Feedback
Section 4: Customer Interview Feedback
Section 5: Annotated social media plan
Section 6: Improved Social Media Plan
Section 7: Data Analytics Report
Section 8: Evaluation of Optimised Plan & Implementation
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EDITU03 A2-V1-IMPROVED SOCIAL MEDIA PLAN/REPORT
, BTEC Level 3 National Diploma in IT: Unit ITU03 How Businesses use Social Media A2
Business Chosen: Chocaderby
Introduction
Welcome to this social media report and plan on Chocaderby. This plan includes a draft plan on the
social media that Chocaderby will use. I have outlined smart targets for the social media and created
a social media policy for the social media that Chocaderby will use. The social media that I have
decided you will use is Facebook, Twitter and Instagram.
On all of the social media I have demonstrated account creation and the use of social media. In this
plan I have taken into consideration how to monitor the success of you’re the business and how to
interact with customers, as well of creating the social media plan I have also discussed how the
business can create an online community using their social media.
In addition to I will also create an annotated plan and improved version of the social media. I will
also discuss about data analytics of the social media I have chosen, finally I will evaluate the social
media plan that I have created. I will evaluate the optimised social media plan that has been created.
When evaluating the plan, I will evaluate the data analytics report that I will write about.
Client/Business Requirements
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EDITU03 A2-V1-IMPROVED SOCIAL MEDIA PLAN/REPORT
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