Lecture notes
Need Recognition: - While having a Family Trip to other city, I decided to book resting place for weekend. I checked the online websites i.e. Expedia, Booking etc. I found www.booking.com more comprehensive and had wide range of hotels, inns, resting plac
- Module
- Institution
- Book
Buyer’s Behavior: It refers to an act or decision which the people undertake to buy products or services for single or collective usage. Model of Consumer’s Buying Behavior: The model is a well-structured step-by-step process which shows Buying is also an art. Under the influence of marke...
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