History of graphic communication examination
Dutch graphic design since modernism
⁃ H.N. Werkman, The Next Call no.8 magazine, 1926
⁃ Piet zwart, page from Trio Printers catalogue, 1931
⁃ After the war, designers wanted to build a ‘better society’ and
felt a sense of responsibility to help the ’reconstruction of culture’
⁃ Otto treumann, Federation, poster for the new dutch federation
of artists’ trade unions, 1946
⁃ Many dutch designers were individualists
⁃ Wim couwel, modernist, Leger, poster for van abbemuseum,
1957
⁃ Jan van torn, militantly left wing and believes design can be a
medium for the expression of these ideas
⁃ He disagreed with some of the ideas and pov. of Couwel
⁃ Crouwel said that subjective interference may lead to
uniformity and cause a unique identity to disappear
⁃ Jan Van toorn disagreed with this view
⁃ Studio dumbar, Artifact, poster for the Holland Festival, 1987
⁃ Studio dumbar, Views of Graphic Design, 1988
Independent British graphic design since the 1960’s
⁃ Heavy influence from Swiss design
⁃ Sans-serif typography
⁃ Use of typophoto
⁃ Fletcher/Forbes/Gill, poster for Pirelli, 1961
⁃ Derek Birdsall, folding leaflets for Lotus c. 1961
⁃ “The integration of type and photo is one of the prime
functions of the graphic designer” - Ken Garland, ‘typophoto,’
Typographica new series no.3, 1961
⁃ Robin Fior, poster for the committee of 100, 1961
⁃ Paul Hogarth, illustration, 1963
⁃ Roger Mayne & Martine Bassett, photographs, 1965
⁃ Ken Garland, First Things First manifesto, 1964
⁃ Martin Sharp, poster for UFO at the Roundhouse, 1967
⁃ Australian artist/designer
⁃ Came to London
⁃ Hand lettering; sans-serif