I. Prepare for a
supply market
analysis II. Assess the
degree and effects of
competition
III. Forecast market
developments
VII. Screen out less
relevant segments
IV. Understanding
what drives the
market
VI. Segment the
supply market
V. Assess price
ITC M3:U3:3.1-1
, • What are your objectives?
• How much time do you have?
• What happens if you don’t do it?
• What information do you have?
ITC M3:U3:3.2-1
, I. Prepare for a
supply market
analysis II. Assess the
degree and effects of
competition
III. Forecast market
developments
VII. Screen out less
relevant segments
IV. Understanding
what drives the
market
VI. Segment the
supply market
V. Assess price
ITC M3:U3:3.3-1
, • Factors influencing the DEGREE of
competition
• Risks & opportunities in markets with
different degrees of competition
ITC M3:U3:3.3-2
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