Table of Contents
INTRODUCTION.....................................................................................................................................2
Identification and evaluation of the key drivers of innovation of Grab.................................................2
Entrepreneurship and Innovation model...........................................................................................3
4Ps Innovation Model........................................................................................................................5
Strategies & approaches behind entrepreneurial vision & business model of Grab.............................6
Grab’s competitive strategies at the business unit level....................................................................6
GRAB - PORTER GENERIC STRATEGY MODEL.................................................................................6
Cost leadership strategy................................................................................................................6
Differentiation strategy..................................................................................................................7
Grab’s competitive strategies at the corporate level.........................................................................7
Grab Ansoff Matrix........................................................................................................................7
Critically evaluating the following statement that Grab’s success can be attributed to the successful
application of the “Blue Ocean strategy.”.............................................................................................9
Grab Four Actions Framework.........................................................................................................11
Grab Strategy Canvas.......................................................................................................................12
CONCLUSION.......................................................................................................................................13
REFERENCE LIST...................................................................................................................................14
,INTRODUCTION
Grab is a mobile technology and transportation organisation that offers a wide range
of products including food delivery, grocery delivery, ride-handling, financial services,
and mobile payments. The company is founded in Malaysia by Anthony Tan and Tan
Hooi Ling. The company provides its services in 339 cities in eight countries across
South Asia. The company has become successful by focusing on the hyperlocal
business strategy and building a strategic partnership. Grab's long-term growth has
been fueled by strategic venture capital investments from Asia's most prominent
financial institutions and key partners, such as Vertex Ventures, GGV Capital, Tiger
Global, Hillhouse Capital, and Softbank, Didi Chuxing, and HSBC and Toyota. (Grab,
2021) There are several innovation drivers behind the success of Grab. The
competitive strategies of Grab both at the business level and corporate level are
differentiation, cost leadership strategy, product development, and so forth. This
report focus is on entrepreneurship and innovation. In the first part Grab drivers of
innovation will be identified and analysed using the Entrepreneurship and Innovation
model and 4Ps model. In the second part, the different approaches undertaken by
Grab to shape its business model and entrepreneurial vision will be analysed and
examples of Grab competitive strategies at both business and corporate level will be
given, using, Ansoff Matrix and Porters Generic Framework. Lastly, an evaluation of
the following statement: “Grab success can be attributed to the successful
application of the “Blue Ocean Strategy”, will be presented, using the Four actions
framework and Strategy Canvas.
Identification and evaluation of the key drivers of
innovation of Grab
Purcell (2019) says that innovation is the process of coming up with new products,
ideas, processes, or of looking at old products, processes, and ideas in new ways. In
addition, the same author claims, in the business world, companies may pursue
many different types of innovation. These are generally linked to specific goods,
internal procedures, or business models. (Purcell, 2019)
TECHNOLOGY
PUSH
, COMPETITION RESOURCES
GRAB’S
KEY DRIVERS OF
INNOVATION
THE MARKET VALUE
PULL CREATION
REGULATIONS
Bessant and Tidd (2011), states, innovation does not simply happen,
entrepreneurship is the driving force behind innovation. Entrepreneurs, in
the business world are the persons who create a new business, they are often seen
as innovators, creators of new ideas, products, services, and procedures or
businesses. (Hayes, 2021) The Model of Entrepreneurship and Innovation and the 4
P's Model are two examples of frameworks used by firms to support them in the
innovation process.
Entrepreneurship and Innovation model
The entrepreneurship and innovation model demonstrates how innovation works in
an organisation by establishing clear objectives, recognising opportunities, acquiring
resources, establishing ventures, and thereby producing greater value for the firm.
(Bessant & Tidd, 2011).
