The purpose of this report is to explore the Ryanair marketing orientation that helps the company fulfil their goals. A description of the marketing concepts will be presented in the first part of the report. The second part will analyse the Ryanair marketing strategy and the effectiveness it has o...
MODULE NAME: Marketing Principles and Practice
LSBM101 ASSIGNMENT PART A: Report
, Contents
Introduction...........................................................................................................................................3
Key Marketing Concepts Definition.......................................................................................................3
The Production concept.....................................................................................................................3
The Product concept..........................................................................................................................3
The Sales concept.............................................................................................................................3
Marketing concept............................................................................................................................3
The Societal Marketing Concept........................................................................................................3
Key marketing concepts and their effectiveness on Ryanair..................................................................4
Conclusion and recommendations........................................................................................................5
Reference list.........................................................................................................................................6
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