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P3 describe how a selected organisation uses marketing research to contribute to the development of its marketing plans M2 explain the limitations of marketing research used to contribute to the development of a selected organisation’s marketing plans D2 £8.39
P3 describe how a selected organisation uses marketing research to contribute to the development of its marketing plans M2 explain the limitations of marketing research used to contribute to the development of a selected organisation’s marketing plans D2
P3 describe how a selected
organisation uses marketing
research to contribute to the
development of its marketing
plans
M2 explain the limitations
of marketing research
used to contribute to the
development of a selected
organisation’s marketing plans
D2 make justified
recommendations ...
Waitrose
Market
Research
EXPOSE
Wha
mark
techn
Market Research is used by There are two types of Market Secondary
Waitrose to help them improve Research, these are primary and uses secon
their goods and services. Waitrose secondary research. out about
have made many improvements Quantitative, Qualitative and use old rep
within their website and Sampling are also used as types questionn
international businesses. They of research for market Research. promote th
have also increased customers that their c
choice by including a variety of Primary Research: Waitrose have used.
products with promotions which uses primary research through research, t
are attracting more customers surveys, questionnaires and face range of fo
to face interviews which has
, Issue 1, March 20 2020 RAMGI NEWS
Waitrose uses Waitrose uses sampling
quantitative research to get to know their
such as interviews and customers more, they
surveys to get to know use questionnaires,
the different customers surveys, interviews and
choices. This has helped promotions to help them
them to improve their understand their
goods and services. customers. Waitrose
Waitrose also used often give out food
qualitative research to samples to gain their
help improve their customers opinions.
branding, they did this This helps them to find
by looking over previous out about their
interviews and customers likes and
observations. dislikes.
Boris Johnson is to address the UK on new measures to tackle the coronavirus pandemic, amid concerns people hav
advice.
The Limitations
this law and that
they are carrying
out anything
of Waitrose’s illegal, if Waitrose
were not up to date
Research (M2) with this law, they
would be illegally
selling their
Written by Aniket Ramgi products to their
customers.
Data Protection Act Consumer
Consumer Credits
1998: This law Protection from
Act 2006: Waitrose
prevents Waitrose unfair trading
needs a credit
from using their regulations 2008:
license to be able to
customers personal This law ensures
sell their goods to
information. If that Waitrose are
customers that are
Waitrose did not being honest and
paying with credit.
follow this law then fair to their
If Waitrose did not
their customers will customers. All of
have a credit
not be fully Waitrose’s
license they could
protected. promotions and
be fined or
Furthermore, any products must be
sentenced to prison
information about exactly how they
as they are not
Waitrose’s are described and
abiding to this law follow this law b
customers can only advertised. If
as it is a criminal they will not be
be kept for a specific Waitrose fails to
conviction. customers and
period of time. follow this law,
products online
they could lose a
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