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Unit 12 P1,P2 - Describe the role internet marketing has within a modern marketing context & Describe how selected organisations use internet marketin£3.99
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For P1, learners should describe how the marketing activities of different businesses have incorporated internet marketing. For example, the ways in which the internet provides opportunities for producer-customer dialogue and therefore research and relationship building. To evidence P2, learners sh...
In this assignment I’m going to be describing how the role of internet marketing has a
modern effect on marketing. I will be doing this with detailed descriptions. The role of
internet marking is to Increase market coverage. Internet marketing provides a wider
customer base as new customers can come across the website threw internet ads and
much more. Internet marketing also allows businesses to save money, Cost effective
Marketing on the Internet costs less than marketing them through a physical retail
shop; this is because you do not have the recurring costs of property rental and
maintenance and various amount of staff don’t need to be employed. Another point
why internet is an important role in marketing, Is because it’s statically proven that
everyday more and more people are using the internet. Did you know that at the
moment the usage rate is at a staggering figure of 7,181,858,619 people? With this
figure floating around you may ask yourself what is the regular supermarket, retail
store doing about this population using the internet?. Well I can tell you.
,Unit 12
P1&P2
Product
To begin with, develop the habit of looking at your product as though you were an outside
marketing consultant brought in to help your company decide whether or not it's in the right
business
Prices at this time.
The second P in the formula is price. Develop the habit of continually examining and reexamining
the prices of the products and services you sell to make sure they're still appropriate to the realities
of the current market. Sometimes you need to lower your prices.
Promotion
The third habit in marketing and sales is to think in terms of promotion all the time. Promotion
includes all the ways you tell your customers about your products or services and how you then
market and sell to them.
Place
The fourth P in the marketing mix is the place where your product or service is actually sold.
Develop the habit of reviewing and reflecting upon the exact location where the customer meets
the salesperson. Sometimes a change in place can lead to a rapid increase in sales.
Packaging
The fifth element in the marketing mix is the packaging. Develop the habit of standing back and
looking at every visual element in the packaging of your product or service through the eyes of a
critical prospect. Remember, people form their first impression about you within the first 30
seconds of seeing you or some element of your company.
Positioning
The next P is positioning. You should develop the habit of thinking continually about how you are
positioned in the hearts and minds of your customers.
People
The final P of the marketing mix is people. Develop the habit of thinking in terms of the people
inside and outside of your business who are responsible for every element of your sales, marketing
strategies, and activities.
, Unit 12
P1&P2
In this assignment I'm going to describes how three selected organisations use internet
marketing. Internet marketing provides a wider customer base as new customers can
come across the website threw internet ads and much more. Internet marketing also
allows businesses to save money, Cost effective Marketing on the Internet costs less
than marketing them through a physical retail shop; this is because you do not have
the recurring costs of property rental and maintenance and various amount of staff
don need to be employed. Tesc
Tesco PLC is a multinational grocery and ogeneral merchandise retailer headquartered
in Cheshunt, Hertfordshire, England, United Kingdom. It is the third largest retailer in
the world measured by profits and second-largest retailer in the world measured by
revenues. It has stores in 12 countries across Asia, Europe and North America and is
the grocery market leader in the UK (where it has a market share of around 30%), the
Republic of Ireland, Malaysia, and Thailand.
Reference:http://en.wikipedia.org/wiki/Tesco
Online Comparisons
Tesco allow customers to see which items you have selected are better by using
comparisons. They do this by allowing the consumer to add as much products as they
want to a online basket and when their about to checkout they can see price
comparisons of price, ability and many other valuable information a customer would
need to know.
24/7 shopping
24/7 shopping online allows Tesco to generate constant cash threw out the whole day.
There are many reasons why 24/7 shopping online is very useful. One reason is that it
allows customers who don’t want to leave the house for reasons such as disability or
simply not wanting to go out there house. Another reasons why 24/7 shopping is
excellent is because Tesco and many other stores have to close which means
customers can’t buy in the store so they have a choice of going online.
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