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In this assignment I will be describing three contrasting
websites and how different websites use different methods
online to attract the public whether it is for sales and
revenue or to give out general information to change the
public perceptions on things such as politics.
Purpose of British Red Cross (BRC)
http://www.redcross.org.uk
A charity website has manypurposes, but I’m just going
point out the key attributes to the British Red Cross
website. Firstly the British red cross as a website is there
to inform the public what their about, this information is
usually on the front of the webpage. Secondly they will
have a part of the website informing the public how a big
help sponsoring will be to them.Thirdly how to donate to
the businesses to in order a better life for the people in
need. British red cross also gives information to people
who are willing to work as volunteers or who will do help
by fund raising. On the other hand although the site is
charity it has a Commercial business relationship as it has
a link to a website where you can purchase goods such as
toiletries, jewellery, toys, games and much more this is
known as B2C (business to consumer) they also possess a
B2B (business to business) element as it is paid by big
companies to advertise them on the site these companies
consist of RSS, WordPress, Flickr, YouTube, Facebook and
Twitter. The purpose of this commercial business is on the
basis of direct sales model in which you buy the
item/items and receive them on a later date by post they
also offer you pre sales model where they will update you
with new information via email.
Purpose of Tescohttp://www.tesco.com
The purpose of Tesco is to give information but the main
purpose is to make increase revenue from online sales.
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